Wildlife conservation NGO World Wide Fund for Nature (WWF) has launched a project called “Earth Burger,” where environmentally friendly hamburgers are sold in local burger shops to raise awareness toward protecting our forests.
These “Earth Burgers” greatly contribute to forest preservation in both the process of being made and the process of being sold. Firstly, the buns are baked using sustainable palm oil that is certified by the RSPO (Roundtable on Sustainable Palm Oil). Behind the production of palm oil used in many hamburgers lies the harsh realities of deforestation and labor exploitation. Burgers that are qualified as “Earth Burgers” use either sustainable palm oil or butter as shortening.
“Earth Burgers” use not only palm oil but also beef whose production is eco-friendly. The burgers use beef from Japan, the United States, Canada and New Zealand, as an alternative to Australian beef that comes from cattle raised on land that takes away the habitats of koalas and other animals.
The burgers also use special paper wrappers and toothpicks with FSC certification. When customers buy a burger, 100 yen per burger automatically goes to a fund to be used for forest preservation.
As of now, there are 20 stores around Japan that have partnered with WWF to sell “Earth Burgers” in their stores. Owners of three shops, Cafe & Dining hanami, GOOD MUNCHIES, and It Balls -shibuya bar- displayed their burgers in Tokyo on Wednesday. They emphasized that with just a small effort, burgers can be both tasty and helpful toward protecting the environment.
WWF also hopes to gather attention and raise awareness among major fast food chains through their project. On their website, they have a forum where people can send their own messages to places like MOS Burger and Lotteria, encouraging them to use more eco-friendly ingredients.
For those interested, you can customize your own message at https://earthburger.jp/action.
The “Earth Burger” campaign is being held until March 31.© Japan Today