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Photo: NH Foods Ltd
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Maid delivery service starts in Japan; campaign features cosplayer Moe Iori delivering 'omurice'

10 Comments
By Ben K, grape Japan

Move over Uber Eats. There's a new service in town featuring cute maids who are ready to deliver food with a good dose of moe to hungry people all over Japan.

However, there are a few apron strings attached. To begin with, they only serve omurice.

That's not such a bad thing for most people since omurice (omelet made with fried rice and topped with a thin layer of scrambled eggs) is a delicious and popular dish. Although it requires a bit of skill to cover the egg perfectly over the rice, it's easy to make at home with a bit of practice. It's also one of Japan's favorite comfort foods and a staple of maid cafe fare, where it's usually decorated with ketchup, as you can see here:

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A maid decorating an omurice with ketchup at a maid cafe | Photo: Kousuke Sekidou / CC BY-SA

The other attached string—and it's a big one—is you'll need to be lucky. How lucky? Basically, you and four other people (living in Japan) will be chosen by lottery. More details about that below.

Maid Made Omurice

Even if the odds of getting a maid deliver omurice to you are slim, you can still enjoy the promotional video by Nippon Ham who just launched the "Maid Made Omurice" campaign, and, if you live in Japan, you don't need to enter a lottery to buy their new "foolproof" microwavable omurice products which allow you to make a perfect omurice every time.

Promotional video featuring Moe Iori

Nippon Ham has employed the services of popular cosplayer and gravure (glamour photography) model Moe Iori, who has over 630,000 followers on Twitter, to play the role of the titular maid in the Maid Made Omurice delivery service.

After establishing that omurice is the quintessential representative of Japanese culture, and that food and maids are a perfect pair, the video introduces us to our heroine as she gears up with a yellow microwave oven strapped to her back and heads out on her mission to deliver omurice.

She will brave oceans...

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Photo: NH Foods Ltd

..and forests...

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Photo: NH Foods Ltd

...but nothing will stop her on her quest. Whether it's a foreigner visiting a temple...

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Photo: NH Foods Ltd

...or an office filled with hungry salarymen and women, she'll deliver her omurice with a moe moe chin ("chin" being the Japanese onomatopoeia for the chime of a microwave oven's timer).

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Photo: NH Foods Ltd

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Photo: NH Foods Ltd

You can enjoy the whole video here:

Maid Made Omurice delivery service campaign

Application period: Until March 13, 24:00

Omurice delivery period: March 20- 22

Website: Maid Made Omurice

How to apply:

Step 1: Follow the special Twitter account @fukuronomama_nh

Step 2: Input your information on the online form (Japanese language only).

Conditions:

You can only apply if you have an address in Japan

Content and dates subject to change.

By participating, you agree to the terms outlined on the application page.

"Foolproof" microwavable omurice from Nippon Ham

Nippon Ham's Fukuro no mama dekiru omurice 袋のままできるオムライ (which literally means "omurice you can make right out of the bag") is a new way of making omurice that almost guarantees perfect results every time. All you need to do is add beaten eggs to the package and heat it up in the microwave oven. (You can follow the instructions below).

The package can be stored at room temperature and has a shelf life of over three months.

Fukuro no mama dekiru omurice is available in Chicken Rice and Curried Rice flavors. They will be available for 270 yen (excl. tax) in supermarkets and grocery stores throughout Japan.

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Photo: NH Foods Ltd

For more information, please visit Nippon Ham's website here.

How to make it

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© grape Japan

©2020 GPlusMedia Inc.

10 Comments
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omelet made with fried rice and topped with a thin layer of scrambled eggs

oops

0 ( +0 / -0 )

The idea of carrying a microwave oven on your back is dumb as almost everyone has one, and she can't carry much omurice with her if she's carrying the dang microwave, but omurice is tasty.

omelet made with fried rice and topped with a thin layer of scrambled eggs

oops

Where's the mistake? It is what it is.

0 ( +1 / -1 )

No thanks. Rice, eggs, and ketchup (nasty) along with immature girls are not my thing.

0 ( +3 / -3 )

Great so now all the creepy losers who dig this type of thing dont even have to leave their (mothers) house!

4 ( +4 / -0 )

Foreigners will love it. Cringe lol

3 ( +3 / -0 )

All you need to do is add beaten eggs to the package

So the package is just that clump of "rice"

Even if you were into the moe stuff, the promo makes no sense

1 ( +1 / -0 )

No desserts

1 ( +1 / -0 )

No desserts

lol..... That gave me a chuckle.

1 ( +1 / -0 )

Where's the mistake? It is what it is.

An omelet Is scrambled eggs. No need to say it’s “topped” with them.

1 ( +2 / -1 )

Omelette du fromage

0 ( +0 / -0 )

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