All-you-can-eat Whoppers at Burger King Japan

By Casey Baseel

Here is a chance to experience another gastronomic experience unique to Japan: all-you-can-eat burgers at Burger King until Dec 1.

Perhaps influenced by Scandinavian smorgasbords, at some point in time “Viking” became the word used to describe buffets in Japan, and by extension certain all-you-can-eat promotions. The Japanese language lacks a “v” sound though, so the pronunciation became corrupted to baikin

Marketing execs at Burger King Japan noticed all it took was a little spelling tweak to go from baikin to “biking,” which ends up just a letter away from B(urger) King. BiKing ended up being the name given to the chain’s first all-you-can-eat promotion. Held in 2010, the inaugural BiKing was a huge success, proving without a doubt no one minds a cheesy pun as long as it’s followed by meaty sandwiches.

BiKing is back for 2013, starting on November 15. To get in on the action, first you have to order a large-size set of either a Whopper, Whopper with cheese, or fresh avocado Whopper, along with French fries and a drink. While that will set you back close to 1,000 yen, the upside is that once you finish that off, you can have as many additional Whoppers as you can fit in your stomach. The promotion also includes unlimited refills of medium-size fries, onion rings, and drinks.

However, with great burger power comes great burger responsibility, and there are a number of regulations diners must adhere to. First, you have to finish off all of your initial order before going back for a refill. Secretly stuffing your burger into your bag to eat later, then asking for another sandwich is expressly prohibited, as is sharing your burger bounty with your friends (or heck, complete strangers, given that all those additional Whoppers are free). Customers found breaking the rules will be required to pay the regular price for all of their ill-gotten extras.

And before you grab your laptop and a copy of War and Peace to keep you occupied as you camp out at Burger King all day, bear in mind that your blissful time as a citizen of unlimited burger land is limited to 30 minutes after you place the order for your initial large-size set, so there’s no possibility of eating breakfast, lunch, and dinner on the BiKing plan. As a matter of fact, breakfast is off the table entirely, as the promotion is only offered from 2 p.m. until 11 p.m. (or closing, whichever comes first).

But don’t let these various stipulations bring you down too much. Sure, there are some strings attached, but perhaps the most amazing part of Burger King’s generous offer is that the BiKing isn’t just a one-day deal. BiKing 2013 is running for over two weeks. So while a mere 30 minutes in paradise may not seem like much, if you want to come back for unlimited burgers each and every day until BiKing ends on Dec 1, no one is going to stop you.

Sources: Narinari, Burger King Japan

-- Burger King Japan unveils a black ninja burger -- Burger King Japan Offering 15 Bacon Strips -- Hoping to Put the “Osaka Burger” on the Map

© RocketNews24

©2022 GPlusMedia Inc.

Login to comment

Challenge accepted

10 ( +11 / -1 )

Brilliant reinforcement of the American concept that volume = value; watch obesity rates rise.

6 ( +8 / -2 )


3 ( +4 / -1 )

Bi-king is man that swings both ways or eaten lol. Real deal was $1 whopper after oprah recommend not eating beef. Munch 4 of those for snack after drinking at party.

0 ( +0 / -0 )

I get the feeling, if you are able to eat more than one Whopper with sides, you most likely shouldn't be eating at B. King.

2 ( +2 / -0 )

Hope that meal comes with a 10% coupon for the coronary bypass that will follow.

0 ( +2 / -2 )

Rainy day ? Take the kiddos to Burger King. For an entrance ticket of 100 yen, you can watch their new shows as many times as you wish : the feeding of godzilla, the self-stuffing potato, high speed barfing contest....

0 ( +1 / -1 )

so the catches are you gotta eat everything in 30 minutes and order the "large" set? I'd rather spend that much money on Shakey's pizza.

0 ( +0 / -0 )

Shakey's you got to be kidding me.

We had a burger king open recently close-by and to i do eat there but as for that special = meh. Better than mcdee's but not by much but they do onion rings.

0 ( +1 / -1 )

LOL, yokohamarides !

1 ( +1 / -0 )

Honestly Shakey's?

Everytime I walk past mine it is full of highshool girls out for a cheap lunch. Overseas tourists take pics and no-one I know foreigner or Japanese would frequent it, as they can get a 25cm propebpizza down the road for 500yen.

-1 ( +1 / -2 )

Ive seen allot of obese and slob Japanese recently. You cant blame it all on U.S. food either. Most of what they call food in Japan is high calorie and high carbohydrate. In the conbini, you have a choice of rice/curry, rice/hamburg, spagetti, rice/tonkatsu, rice/karaoge. For the skinny, starve themselves women, you have a salad cup or rice ball. There isnt much other choice. Yakiniku, yakitori, gyuniku, and curry chains are in every town. Its the first place to go get your lunch or dinner. I dont see how the occasional BK is contributing to obesity. In the U.S., of course it is. In Japan, its an already established Japanese problem .

-1 ( +2 / -3 )


Looking at my owns country food you would we would all have heart-disease and expanding waistes, Not so as our diets are balanced and suit our lifestyle.

Adopt another diet and problems ensue, my prob with a us diet is the lack of veggies, etc.

-1 ( +1 / -2 )

Agreed there is a massive amount of junk and processed food in the U.S. that is dangerous for the health with high sugar and fat content, but there is also a massive amount of healthy food you can get a farmers markets etc. The Japanese tend to be brainwashed that every American eats Mcd everyday, which is not the case. Every region has its own cuisine, and most of it is very healthy. Im talking about the food people cook for themselves. Some regions have allot of fish in their diet, others beans, chicken, pork, venison etc. In the U.S. you have many choices, in Japan its limited.

-1 ( +3 / -4 )

To give people an idea.

I am a 46yr old male, 178cm in height and 73 kg, fit( compete in ma) and all my blood measurements are at optimun level with no effort.

I cook for myself and don't find the choice limited in Japan, rather the opposite the available cuisine is plenty.

-2 ( +1 / -3 )

I remember this last year in nagoya. and they had a place of honour for the record whoppers eaten in the 30 mins.11 if I remember well.Nearly made me sick thinking some pig had stuffed dwon 11 whoppers in 30 minutes.Did they savour the taste as they pigged out.Gross

0 ( +1 / -1 )

I actually like Burger King way better than back in the U.S.

I wish I could pay 1000yen for the set then ask for 10 more so I can take them to go. I'll have lunch and dinner for 2-3 days lol

0 ( +0 / -0 )

When you eat all you can you gonna be a whopper of a size!

0 ( +0 / -0 )

I love how people will turn a marketing gimmick into an illustration of grand scale global issues, like the obesity epidemic. Who cares? If your reading this message, and you think obesity is such a big problem, STOP READING and go jogging! You're probably part of the problem. Stop blaming companies for doing what they are supposed to do, and take personal responsibility for it. It's a HUMAN problem, not a company problem. No company bears responsibility for YOUR health.

2 ( +4 / -2 )

When I first came to Japan in 1991, I can't remember seeing any really obese people. Saw a few a little overweight, but not grossly so. In the last 5 years or so, I've started seeing some quite overweight people on the streets. Very recently I've seen some morbidly obese people. Not to the level of my own country, but I see them daily in Tokyo now.

With all this fast food in Japan now combined with all the all-you-can-eat deals, this problem is just going to skyrocket. I really am worried about the health of Japan. Its future is starting to look very grim.

1 ( +1 / -0 )

Burger King should donate food to those in need instead of holding such silly campaigns that would probably guarantee some get sick from overeating. Or after a customer gets through their burger set, a second set is ordered for a homeless person.

2 ( +2 / -0 )

What would you like to drink?...A large lipitor please

0 ( +0 / -0 )

I love how people will turn a marketing gimmick into an illustration of grand scale global issues, like the obesity epidemic. Who cares? If your reading this message, and you think obesity is such a big problem, STOP READING and go jogging! You're probably part of the problem. Stop blaming companies for doing what they are supposed to do, and take personal responsibility for it. It's a HUMAN problem, not a company problem. No company bears responsibility for YOUR health.

Jorge, ever heard of 'social corporate responsibility"?

-3 ( +0 / -3 )

Mike45, How long have you been in Japan? Coming from the U.S. I have found that there is more variety in food choices than any place I have been in the world, which I have been on all continents. When I married my lovely Japanese wife I was 30 pounds overweight, but thanks to her wonderful cooking and the great restaurants in Japan I am now at my ideal weight and healthy as ever. I would never take advantage of the Burger King offer and neither would most of the people here. Your comment about fat people in Japan it over stated. I live in Yokohama, the 2nd largest city and I can tell you maybe 1 in 1000 are even close to overweight. The ladies do not starve themselves. My wife eats 5 times a day and she is at her ideal weight. What makes the people here different from the States is they walk everywhere, do not eat large portions at a time and keep in excellent shape. I have many Japanese friends and to them the meal is an art. I for one love the food and if I ever leave here it will be what I will miss the most.

2 ( +3 / -1 )

You guys are making me hungry!!!! No BK around here.

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites