Photo: PR Times
food

Burger King adds matcha pie to menu in Japan for limited time

4 Comments
By Oona McGee, SoraNews24

This year, Burger King Japan began selling a series of new desserts aimed at adults under the name “Watakushi no”, which translates to “My“. So far, the series has included limited-time desserts such as the My Caramel Sundae, My Sweet Potato Pie, and more recently, the My Hot Milk Tea Pie.

Now, as winter approaches, the chain is really honing in on what the locals want, by announcing the latest release in the series:

▼ My Winter Matcha Pie

Screen-Shot-2022-11-24-at-12.55.19.png
Photo: PR Times

This delectable-looking dessert uses Uji matcha from Kyoto’s long-established tea brand Morihan, incorporating it into both the pie crust and the filling, which also contains Hokkaido adzuki beans.

The matcha cream centre is said to have “an elegant sweetness and moderate bitterness“, and its smooth richness creates a nice contrast to the chewy beans and crunchy pie casing.

The My Winter Matcha Pie will only be available for a limited time while stocks last from Nov 25, and to help entice customers even further, the pie will be offered at a special “trial price” of 220 yen, a 20-yen discount on the regular 240-yen retail price, for one week only, from Nov 25 to Dec 1.

Source: PR Times

Read more stories from SoraNews24.

-- We try Japanese cafe Komeda Coffee’s summer desserts that are so big, they’re overflowing

-- Mister Donut releases new matcha doughnuts with Kyoto green tea specialists Gion Tsujiri

-- McDonald’s Japan’s new winter menu exclusives: Hot pies and special chicken nuggets

© SoraNews24

©2023 GPlusMedia Inc.

4 Comments
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I'll bet it will be a winner. It's always a guaranteed way of turning something uniquely Japanese: add something like yuzu or nori flakes or, in this case, matcha tea. It's almost the go-to solution. And it works every time on the old flavour buds. Calling it "My" always adds the finishing touches and makes it really seem like it is just for me.

3 ( +3 / -0 )

Japan loves to use the term " LIMITED TIME" its a marketing scheme to get you to buy or else you will never get an opportunity to eat it when it should be on the menu forever if its thats good but all fast food chains do the same tatics to rake in cash quickly.

2 ( +2 / -0 )

That green ooze though.

3 ( +3 / -0 )

I feel like if I let a turtle near that it would become a hero in a half shell.

Would love to finally go for Burger King though for the first time in nearly a decade (wish they were more common here).

2 ( +2 / -0 )

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