Burger King Japan is channeling the spirit of Halloween this year with a zombie-themed promotion unlike any other.
In a world's first for the flame-broiled burger chain, the "Shibuya Ghost Store" has opened in the area near Shibuya Station famous for Halloween revelry, and customers who venture in will be able to enjoy a "Ghost Whopper" and a specially-priced 500 yen set from now until 5 a.m., Nov 1.
Those who know their way around Shibuya will recognize the location as the Center-Gai (Center Street) store which mysteriously "closed" earlier this month. But if you were expecting a few posters, streamers, fake cobwebs and plastic skeletons, think again. The "Ghost Shibuya Store" is by no means a half-hearted Halloween decoration job, beginning with the exterior:
Once inside, you'll notice the considerable effort they've put into the theme.
Mind the zombies when you go in.
The Ghost Whopper is essentially the Whopper, with its flame-broiled 100% beef patty, cheddar cheese, fresh lettuce, tomato, onion, pickles, ketchup and creamy mayonnaise but sandwiched between limited-edition ghostly white sesame buns infused with cheddar cheese flavor. The white color is achieved by baking the buns for a longer period of time at a lower temperature, creating a unique taste and a soft chewy texture.
Even zombies are turning out in hordes to feast on this Halloween exclusive.
Ghost Whopper: 400 yen (including tax)
Ghost Whopper Set with medium drink: 500 yen (including tax)
Shibuya Ghost Store
The interior looks almost like the set from a zombie film:
Get a free Whopper Jr
If you take a picture of yourself eating a Ghost Whopper and post it on Twitter or Instagram with the hashtags #burgerking and #halloween, and show it to the Shibuya Ghost Store staff on campaign days, you'll get a free Whopper Jr.
There's only one catch. You have to be "dressed as a zombie." Since there are no further specifications, what qualifies as "dressed as a zombie" is probably open to interpretation. You don't have to break out the special effects kit if you don't want to.
Shibuya Ghost Store information
- Name: Burger King Shibuya Ghost Store (Burger King Center Street)
- Address (JP): 東京都渋谷区宇田川町25-5 センタービル1F
- Address (EN): 1F Center Bldg., 25-5 Udagawacho, Shibuya Ward, Tokyo
- Duration: October 23rd 10:00 to November 1st 05:00
- Telephone: 03-5489-5761
For more details about the Ghost Whopper, the Shibuya Ghost Store and the free Whopper Jr. social media promotion, visit the Shibuya Ghost Store special Halloween campaign page here.
Source: PR Times
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