Burger King has cologne for hamburger lovers in Japan

Sounds too desperate a marketing campaign to be true. Should we even ask if this is an animal tested cosmetic product?

I did some time working in fast food burger joints as a teen, as many have. One thing I remember clearly is that after a long shift I would make a beeline for the shower to get rid of that "grilled beef burger scent" in my hair and on my skin and clothes. It's a 'fragrance' I would pay good money not to have to endure, or subject others to.

Still, as a novelty item these 1,000 "Flame Grilled" fragrances could be worth money among collectors someday.

Funny, because the one thing I don't like about BK is that it takes some work to get the smell out of my hands and mouth afterwards.

Sounds like a funny souvenir to give folks back home or sell on EBay but 5000yen is way too big a risk.

"It’s not an April Fools’ Day joke, though the company chose the date deliberately."

What's the reason for April 1 then?

"one thing I don't like about BK is that it takes some work to get the smell out of my hands and mouth afterwards"

Really! What about McD's? lol

If you were seriously hungry then this might be quite an attractive fragrance on your partner.

If you'd just eaten I imagine it'd be a bit horrible.

BK is a little late on this one. Already saw (buy didn't buy) a Wendy's "edible" lubricant in an adult store in Shibuya. The name of it was "Where's the beef?" I guess if BK wanted to follow suit, they could call theirs "the Whopper," but only in the West.