food

Burger King offers all-you-can-eat Whopper buffet

33 Comments
By Steven Simonitch

Burger King Japan is pulling out the stops with their boldest promotion yet: an all-you-can-eat hamburger buffet.

This is not the first time Burger King has done a burger buffet in Japan, but they’re upping the ante this time around in celebration of the restaurant’s fifth year in the country.

The promotion will be held in two parts. From Saturday until Wednesday, any customer who orders and finishes a large Kuro Burger value meal between 2 p.m. and 11 p.m. will be granted 30 minutes to gorge themselves on as many Whoppers, french fries, onion rings and medium cokes as they like at no extra charge.

From Nov 22 to Nov 30, the buffet will be open to customers who purchase any one of four large Whopper value meals available at Burger King Japan.

Once your finish your value meal, just bring the burger wrapping paper, empty cup, paper bag and receipt up to the register and you’ll be given a special card that designates you’re in buffet mode. To place additional orders, all you need to do is bring the card and original receipt back to the counter.

Be warned, however, that the buffet timer begins the moment you purchase your value meal—that is to say, you have exactly 30 minutes from the time printed on your original receipt.

It should also be noted that staff will be on the look out for foul play, and if you’re caught smuggling whoppers in your backpack, passing out fries to your friends, or even throwing away leftover food, you’ll be asked to pay for everything you ate during the buffet.

We know 30 minutes may not seem like a lot, but think of it as an exciting challenge instead of a restriction. We know which contestant we’ll be sending to pick up the gauntlet when the promotion launches next week…

Source: Burger King Japan via Narinari

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33 Comments
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dear lord...

The name is smart "Bi-king" .... but it should be called "lets try to see if you can give yourself a heart attack in 30 minutes...king."

To be honest, I can only eat one anyways... ><

2 ( +2 / -0 )

Cool! I know who the loser will be.

Answer: My body.

1 ( +1 / -0 )

From Saturday until Wednesday, any customer who orders and finishes a large Kuro Burger value meal between 2 p.m. and 11 p.m. will be granted 30 minutes to gorge themselves on as many Whoppers, french fries, onion rings and medium cokes as they like at no extra charge.

This is not an "all you can eat buffet." Only thirty minutes? During lunch hour? You'll be lucky to get one extra hamburger during that time.

Short term, deceptive marketing.

-1 ( +1 / -2 )

Challenge accepted.

1 ( +2 / -1 )

During lunch hour?

You're lucky. I wish I had nine hours for lunch.

Short term, deceptive marketing

Today to the end of the month. 30 minutes from time of ordering a certain value meal. The only deception is the watered down Coke.

2 ( +2 / -0 )

"Bi King" Oh that is very funny! Wonders if they know what the english means?

0 ( +3 / -3 )

This sounds like a great way to send the country into an obesity epidemic. Great way to teach bad eating habits.

-2 ( +1 / -3 )

So what are they going to do about the fact that these people have to wait in line to order again? I think the idea of it all is gross but you don't get 30 minutes so its false advertising. It's also not a buffet as there is no buffet. All you can eat? Yes. Buffet? No.

And Bi?! Really BK?!

-1 ( +1 / -2 )

This sounds like a great way to send the country into an obesity epidemic. Great way to teach bad eating habits.

For that all you need to do is watch Japanese TV shows!

1 ( +2 / -1 )

disgusting

-1 ( +0 / -1 )

Bring Kobayashi to the challenge. I bet you he can eat 30 burgers in 30 minutes.

0 ( +0 / -0 )

What's in the set?

2 ( +2 / -0 )

I stand by my statement that this is deceptive marketing. At MOST folks would be able to eat maybe one extra burger. Surely the average person who takes part in this won't eat much more than that.

So, the RESULTS will be "Buy A Certain Meal And Get An Extra Burger For Free"

But they're spinning this as an "All You Can Eat" the "in thirty minutes" is in the fine print.

A true "All You Can Eat" would be if you paid the price of a set meal,and sat there FOR AS LONG AS YOU WANTED TO and ate AS MANY BURGERS AS YOU POSSIBLY COULD.

This is like those car dealerships that advertise a car for half price, but the small print explains that it's only on ONE car, that is totally stripped down.

0 ( +1 / -1 )

"It should also be noted that staff will be on the look out for foul play, and if you’re caught smuggling whoppers in your backpack, passing out fries to your friends, or even throwing away leftover food, you’ll be asked to pay for everything you ate during the buffet."

I highly doubt they would have the courage do actually do so, but it's good to see they're setting the rules. And yes, 'Bi-king' is a clever name.

0 ( +0 / -0 )

I stand by my statement that this is deceptive marketing.

They clearly explain the system. All that is required is for you to read it.

This is like those car dealerships that advertise a car for half price, but the small print explains that it's only on ONE car, that is totally stripped down.

Don't worry. There are plenty of burgers for everybody.

0 ( +0 / -0 )

Most All you can eats in Japan are for a limited time but most time limits are far longer than even a starving person could eat for. Definitely a scam since non-buffet time is included in the buffet time.

1 ( +1 / -0 )

Fine. I concede. I guess Japan plays fast and loose with English definitions.

Just like "Marathon" means "5K fun run,"

"All you can eat" means "buy one, get one or two free"

0 ( +0 / -0 )

Definitely a scam since non-buffet time is included in the buffet time.

It is not a scam. Only those who can't read past the headline, check the company website, or get their head around a simple set of conditions, will be "scammed".

I guess Japan plays fast and loose with English definitions

Oooh now it's not about Burger King but the nation as a whole.

"All you can eat" means "buy one, get one or two free"

Does it? I suspect the case you are referring to there is not the Burger King deal, nor what is usually the case with all-you-can-eat/drink deals, is that there is a time limit. Welcome to the world.

0 ( +1 / -1 )

I cannot even half of a Wopper Jr. with cheese, but are you allowed to cut in line?

I would be angry if a bunch of HS kids kept cutting in front of me. I would walk out.

1 ( +1 / -0 )

a scam. think of the queue, time wasted finding seats etc. they had it all figured out. 30mins is just NOT gonna cut it.

0 ( +0 / -0 )

Why do the Japanese associate the Vikings with eating large quantities?

0 ( +0 / -0 )

so where is the least crowded BK? Average place is going to take at least 5min to get one order in unless you can order multiple items in one go.

0 ( +0 / -0 )

No problem with this.

You won't put on a kilo.

Eat as much as you like.

Burgers

Whoppers

Salads

Anything and as much as you like.

Just don't swallow!

1 ( +1 / -0 )

Hmmm, think I'd prefer the buffet at the local yakiniku restaurant. That is, of course, if I was back in Japan & if I could eat anywhere near as much today as I could (would) a few years ago.

Not sure if the yakiniku places I ate at had a time limit; they must've, but either I never stayed that long or they didn't know how to tell me it was time to leave....

0 ( +0 / -0 )

How is this a scam? you aren't paying extra for it

They are basically giving you the offer to eat more food for free as a promotion

Most people order value meals anyways, so you are just getting the opportunity to get more food free for ordering the meal

And every burger king I have been to in Japan, there have been much shorter lines than at Moss or McD's

-1 ( +0 / -1 )

I've been to two branches of BK in Japan, Atsugi and Machida, and at various times. You'll be lucky to get even one freebie within 30 minutes of the original receipt, especially as the burgers are cooked to order (which is usually a good point) which added to the queuing time and eating time makes this an impossible task, especially if they are extra busy with gullible punters all after the same promotion. Definitely not an all-you-can-eat buffet. There should be laws against such deceitful marketing.

1 ( +1 / -0 )

It sounded good, until I heard 30 minutes instead of the customary 90 for a buffet. Not healthy to stuff food like this, not cool.

-1 ( +0 / -1 )

It's not a scam, like, cheating you out of money exactly,

it's a scam like, making you think you'll get a good deal and getting you excited and into the shop on false pretenses. It is just NOT a "viking" or "all-you-can-eat" if the time starts when you buy your first set, and extends for 30 mins. Many will not even be able to get one extra burger, much less two or more.

Hence it is false advertising hence a "scam".

They should have just made a buy-one get-one free for limited time. Or made it a one hour thing. Or like just had cheap burgers for a dollar for a week.

The point is they want to get new customers who aren't used to their store, and give a bonus to their faithful old customers. But it's not a deal.

-2 ( +0 / -2 )

Never had BK in Japan, sounds like a good time to try it.

0 ( +0 / -0 )

30 min for the meal deal might be worth the challenge

0 ( +0 / -0 )

BJ Japan are trying to take on Mac with this. Won't work.

0 ( +0 / -0 )

Simply not worth it for someone like me who likes to chew her food well and fit into form-hugging outfits.

0 ( +0 / -0 )

Who will be the Ultimate Burger King... of diarrhea?

0 ( +0 / -0 )

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