Photo: YouTube/くまクッキング
food

Busty Japanese YouTuber chef sells ad space on her chest

19 Comments
By Casey Baseel, SoraNews24

Real estate experts say that the three most important things are location, location, and location, and that holds true for advertising too. It doesn’t matter how clever, informative, or memorable your ad is if it’s stuck someplace no one will ever see it.

So the key to successful advertising is placing your ad in a location that people’s eyes are naturally drawn to, like the scoreboard of a professional sports stadium, the side of a landmark skyscraper, or large breasts.

Japanese YouTube chef Kuma Cooking, whose channel can be found here, hasn’t been uploading videos for very long. However, she’s already attracting attention thanks to her unique advertising plan. Instead of making would-be viewers sit through pre-recorded, algorithm-selected commercials, Kuma Cooking incorporates advertisements into her videos themselves, by wearing snug-fitting T-shirts with that episode’s sponsor written across the chest.

The fact that Kuma Cooking’s upper-body physique has enough room for such lengthy endorsements as “Aibeya: A Television Industry Share House” is likely further contributing to her popularity, as is her propensity to vigorously shake condiments and seasonings.

With a day job as an office worker, Kuma Cooking has so far focused on quick, simple meals that can be prepared with just a single frying pan (and maybe a rice cooker), like the steak above and the salted chicken with green onion rice bowl seen below.

▼ There aren’t any English subtitles, so you’ll just have to keep your eyes glued to Kuma Cooking for the duration of the video.

Appreciative online reactions to Kuma Cooking’s videos have included:

“Well, it would be rude of me to not support a video creator by not looking at her ads.”

“You want to pay attention to her ads, and when the video is over, you want to go back and play the video to see them again. You even have the plausible deniability of saying ‘I’m just watching to learn how to cook.’…I think this may be my first time witnessing true genius.”

“I was watching her videos, and at the end, suddenly there was a plate of food. It was almost like watching a cooking video or something.”

“The hopes and dreams of the sponsoring companies are literally riding on her.”

“That reminds me, I’ve gotta go donate blood!”

Oh, and in case you’re wondering what Kuma Cooking’s shirt in her second video says, it’s actually an announcement that she’s currently recruiting new advertising partners, so there’s still a chance to get in on this novel marketing strategy.

Source: YouTube/くまクッキング, Twitter/@yuki_99_s via Otakomu

Read more stories from SoraNews24.

-- Shokotan munches on limited edition isopod cake in Shibuya

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-- Put your washing machine to better use – cook Chinese soup with it!【Video】

© SoraNews24

©2019 GPlusMedia Inc.

19 Comments
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Why not just cook in a bikini?

5 ( +5 / -0 )

Wasn't there a big todo about how sexist signs with large breasts were?

How does this fit into the argument? A woman is monetizing her own large breasts.

3 ( +4 / -1 )

Disgusting and uncalled for. This isn't 'cooking' it's exploiting women's bodies.

-18 ( +0 / -18 )

It's obviously her decision to do the videos and if she's making money from it, good for her.

But really - as a viewer, you've got to be 14 years old and/or pretty immature to get off on this. And you've also got to be tone deaf to be able to stand that cheesy, irritating, low-rent soundtrack.

4 ( +4 / -0 )

Disgusting and uncalled for. This isn't 'cooking' it's exploiting women's bodies.

Yah. Exploiting her own body. Puh-lease! What happened to "my body my choice"?

8 ( +9 / -1 )

Don't why but I'm thinking a rack of lamb or a plump and juicy chicken parmesan should be next on the show...

-1 ( +1 / -2 )

Right. I’m just staring at the food.

1 ( +1 / -0 )

Not big enough.. Maybe big for Japanese standards..

-1 ( +3 / -4 )

Can you order half of it or you have to have the full range? It there a natural version?

0 ( +0 / -0 )

Basically a kind of Japanese Nigella Lawson.  Bit more obvious and puerile, but......

0 ( +0 / -0 )

Make use of what you’ve been blessed with.

Good luck to her.

2 ( +2 / -0 )

@ oldman_13

Disgusting and uncalled for. This isn't 'cooking' it's exploiting women's bodies.

Yes. How dare she, that's a man's job, right...?

Anybody ever tell you that your on-line name suits you?

3 ( +3 / -0 )

sex sells, always has always will.

1 ( +1 / -0 )

They say more that a mouthful is not necessary but I tend to disagree in this case.

0 ( +0 / -0 )

I like boobs and I like food.

But if this is video is about a woman cooking mediocre food with her boobs pretty much covered up, I'm not subjecting myself to becoming any dumber than I already am by watching it.

3 ( +3 / -0 )

At least Nigella Lawson can cook.

1 ( +1 / -0 )

Nice rack.

0 ( +0 / -0 )

I will pay for Naked Apron!

"But really - as a viewer, you've got to be 14 years old and/or pretty immature to get off on this."

You are right, this is too softcore for me.

1 ( +1 / -0 )

A woman uses her covered breasts to make money and fake cooking. This becomes news.

Meanwhile, the world goes to climate, economical and political hell. Sweet.

0 ( +0 / -0 )

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