Photo: George Lloyd
food

Cafe Paulista in Ginza: Japan’s oldest existing 'kissaten' is model for coffee shops across the country

9 Comments
By George Lloyd, grape Japan

Café Paulista opened in Ginza in 1911, making it the oldest cafe still in business in Tokyo today. The name is synonymous with the Taisho era authors and playwrights who used to frequent the café, luminaries such as Akutagawa Ryunosuke (1892-1927), Minakami Takitaro (1887-1940) and Yoshii Isamu (1886 -1960).

Originally, Café Paulista was housed in a beautiful white manor house. Do not expect a building from 1911, however. It has only been at its current location since 1970 and has had a couple of makeovers since then.

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Photo: George Lloyd

The Paulista has a close connection to Brazil, and not just on account of its name (a paulista is a native of São Paulo). The cafe was founded by Mizuno Ryo, a Japanese émigré who played a leading role in helping Japanese to emigrate to Brazil in the early decades of the 20th century.

Once there, many emigrés started working as coffee farmers and laborers. In gratitude to Mizuno Ryo for his contribution to the emigration of Japanese to Brazil, the Brazilian government supplied him with free coffee. To sell it, he decided to set up a coffee shop in Ginza. Mizuno Ryo went on to open a further 23 cafes all over Japan, making Café Paulista one of the first coffee shop chains in the world.

Café Paulista is said to have supplied the template for Japan’s subsequently built kissaten (喫茶店 tea and coffee shops), which proliferated during the post-war growth years, and reached their apogee in the ‘80s, just before the economy crashed and Japan’s flush went bust.

I recognise the archetype as soon as I walk into the place, and the mellow sound of bossa nova hits my ear. The staff, dressed in black and white, bow to me unsmilingly, but with great respect, which makes me feel like a visiting CEO. I order their most popular blend, the Cafe Florestal. It turns out to be a cut above what I’m used to after years of patronising the big kissaten chains (but not cheap, at ¥860 a pop). If you prefer your coffee bitter and strong, go for the Paulista Old, a more traditional style of coffee that will certainly kickstart your day.

The Café Paulista, like all kissaten, is a place for quiet time with oneself, away from the pressures of the workplace. You’re welcome to come here with an acquaintance, of course, but you should take care not to let your conversation disturb the other patrons.

Mid-morning, there aren’t many other customers, and the place is almost silent, save for the rustle of a newspaper (I said it was old-fashioned) and the hum of the air conditioner.

The Paulista’s interior is supposed to be foreign - leather seats, carvings of coffee pickers, wooden panelling and flowers in vases – but is actually very Japanese. The seats look to date from the early ‘80s, when Tokyo was the centre of the known universe. Beige, brown and ochre were big back then. So was smoking, which is why the ceiling is the color it is.

Apparently, John Lennon and Yoko Ono came to the Cafe Paulista for three days in a row at some point in the 1970s. I can see why they liked it. Furniture polish was big in the ‘80s too, so every surface in the Paulista gleams in the half-light, from the pseudo-classical moldings on the ceiling to the hardwood units (formica veneer on MDF, actually). In fact, once you start noticing, you see that everything is fake, from the rubber plant to the chandelier to the milk.

I can also see why the younger generation opts for stripped back, brightly lit, unfussy Starbucks over traditional kissaten chains like Renoir, Doutor, Caffe Veloce and their woozy progenitor, the Café Paulista. But it’s great to come back from time to time to see where it all started.

You’ll find Café Paulista at 1F and 2F Nagasaki Centre Building, 8-9 Ginza, Chuo-ku, Tokyo. It’s open Monday to Saturday 08:30-21:30, and Sundays and holidays 11:30-20:00.

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9 Comments
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Those places reek of cigarettes smell, one of the big reasons Starbucks ate them alive.

So was smoking, which is why the ceiling is the color it is.

Naaaasty.

6 ( +6 / -0 )

 John Lennon and Yoko Ono came to the Cafe Paulista for three days in a row 

There's no markers or any reminders of this? I've been to the famous Le Reine Elizabeth in Montreal where 'Give Peace a Chance' was written and recorded. That particular room is charged at higher rates up to 1.5 years ahead of time because of those two people.

1 ( +1 / -0 )

Those places reek of cigarettes smell, one of the big reasons Starbucks ate them alive.

Starbucks? Not so big in much of Europe/Australasia. Sterile and pushes American cultural imperialism. Horrible coffee, too. Except in Japan, and much of Asia that seems to be a recipe for success. Go figure.

1 ( +2 / -1 )

ToraToday  11:09 am JST

Those places reek of cigarettes smell, one of the big reasons Starbucks ate them alive.

Starbucks? Not so big in much of Europe/Australasia. Sterile and pushes American cultural imperialism. Horrible coffee, too. Except in Japan, and much of Asia that seems to be a recipe for success. Go figure.

Some of their seasonal lattes are good, especially for Halloween and Christmas.

-1 ( +0 / -1 )

Starbucks? Not so big in much of Europe/Australasia.

The article is about Japan. Tho I agree that the coffee there is... can we even call it coffee?

0 ( +1 / -1 )

This place has always called itself a "cafe" and, in its current incarnation, looks and sounds like a very modern one with that entrance and bossa nova music on the speakers.

Kissatens are much more Showa in their look. I would expect dingey, tired and old fashioned with a tiled entrance and vinyl seats, and a big ashtray on every table. The cafe in the story may have inspired kissatens, but is now nothing like one. If you want to know about kissatens, don't go here. I recommend going to a jazz kissaten or a one that does a Nagoya "morning" in katakana, coffee that comes with free toast, eggs, fruit etc. as a cheap breakfast. These places will show you kissaten bunka in Japan.

Doutor mentioned in the story is not a kissaten either, it is a chain of what are clearly cafes serving cafe food. Doutor always allowed smoking though, which as noted above made it far easier for Starbucks to be successful in Japan.

3 ( +3 / -0 )

Doutor continues to support smokers with enclosed rooms. Magic thinking once again that smoke stays in that fishbowl. When, oh when, is Japan going to go 100% no smoking? It is such a hassle.

0 ( +0 / -0 )

Are they talking the name of the place or the location. That building it is in and the shop were built in 2002.

0 ( +0 / -0 )

Japanese don’t go to Starbucks for their coffee.

That’s way down their list of reasons for visiting Starbucks, below meeting friends, studying, reading a book, using free wifi, keeping warm, keeping cool, et al

1 ( +1 / -0 )

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