Cafe scores unlikely hit with natto, coffee gelatin and whipped cream sandwich

By Jessica Ocheltree

A sandwich shop in Suzuka City, Mie Prefecture, has conjured up this ungodly creation and, even more strangely, it seems people want to eat it. It’s called the Natto-Coffee Gelatin Sandwich, and that is exactly what it is: natto and coffee gelatin slathered with whipped cream and plopped on some unoffending white bread. For those of you unfamiliar with natto, it is an extremely stinky and sticky food made from fermented soybeans. Yes, rotting soybeans.

Inexplicably, this sandwich has become one of the shop’s most popular items, leading the representative director Koji Suzumura to explain their motivation in creating it.

The sandwich was actually invented by a family member who previously ran the shop. “One day, he was sitting at home thinking about new menu ideas. He opened the refrigerator and a pack of natto happened to tumble out. There was also some coffee gelatin in the fridge, so he decided to try spreading the two on bread,” says Suzumura. And so, in the summer of 1997, the sandwich debuted. But it wasn’t exactly a hit right away.

“I was actually the one who tried the first natto-coffee gelatin sandwich,” recalls Suzumura. “I honestly didn’t think it was very good. I thought maybe he was giving it to me as a joke or something… It didn’t sell at all, and I thought we would have to discontinue it, but since it was such a unique item, maybe the only one in the world, I thought we should try and find a way to continue with it. So, after about 4 years, I played around with it and made some improvements to the ingredients and the proportions,” he explains.

When asked if the improvements made the sandwich taste better, Suzumura modestly replies, “Well, I thought it might be approaching edible.”

Over the years, the sandwich was featured in various media and on the internet and started to gain a reputation. Now it’s one of the shop’s top 3 best-sellers. However, Suzumura himself is a bit bemused by its popularity. “People say it’s really delicious or interesting, but I don’t really get it. I’m just happy if my customers are happy.”

The goal of his shop is to create sandwiches that fit the Japanese palette, so a lot of the menu items make use of common Japanese side dishes. “Our policy is, if it fits between two pieces of bread, let’s give it a try. We’ve invented a lot of sandwiches this way, not just the natto-coffee gelatin one. We’ve tried sponge cake, saury, lobster, abalone, minced tuna,” says Suzumura.

The saury sandwich placed cooked saury and rice between two slices and was something of a surprise. The minced tuna however had a very fishy smell and was discontinued after just two weeks despite its inventiveness.

Well, nothing ventured, nothing gained, I suppose, but I think I’ll stick with good old-fashioned cold cuts in my sandwiches. If you would like to take on the natto-coffee gelatin sandwich, you’ll have to journey to Mie Prefecture, as it’s only available there. On the plus side, it will only cost you 325 yen (US$3.65) to assault your taste buds once you are there.

Source: MyNavi News Images: Shinjuku Happy Town

Read more stories on RocketNews24. -- The Fermented Soy Cheesecake Challenge -- Dragon Quest Slime: Cute, Delicious and Made in Four Easy Steps! -- America Turns a Bland Japanese Condiment into the Hippest New Diet Food

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natto and coffee gelatin slathered with whipped cream and plopped on some unoffending white bread

Was it the winner of a "Most Disgusting Food Idea" contest or something?

0 ( +2 / -2 )

Sounds interesting to me. Will have to try it sometime.

0 ( +0 / -0 )

For people who hate Natto - don't try the cheap made-with-Chinese-beans stuff. Try one made with Japanese soy beans (about 2X more expensive). You'll be amazed at the experience and taste difference. Before eating it, be sure to thoroughly mix the beans first (at least 100 times, until it forms threads more than 50 cm long), then add the soy sauce and the karashi. I guarantee you it'll taste quite good. One can put an ume in it as well, for a bit of sour taste.

2 ( +4 / -2 )

Nothing really against natto, but coffee jelly in a sandwich sounds revolting.

This sandwich sounds like eating vomit.

3 ( +4 / -1 )

Nothing really against natto, but coffee jelly in a sandwich sounds revolting.

For me it's the whipped cream...

1 ( +1 / -0 )


1 ( +1 / -0 )

and here I thought natto could not get any more revolting....

0 ( +2 / -2 )

"Palette" is for paint. "Palate" relates to taste.

Only in Mie-ken? Hurray! I'm safe here in Kanto!

3 ( +3 / -0 )

I think I would approach this sandwich as a way to ease my pallet into an appreciation of natto. I have not yet tried natto since I have not been to Japan and it is hard to find in the USA. I believe any source in the USA would be of dubious quality anyway, but I intend to when I have the opportunity.

I am considering making my own by ordering the culture from Japan and using a yogurt maker to do it.

0 ( +0 / -0 )

No way to edit comments?

I meant palate, not pallet. I want to taste it, not ship it in bulk upon a wooden frame.

1 ( +1 / -0 )

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