food

Cup Noodle celebrates selling over 100 billion units with special 'Japanese slang' packaging

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By Dale Roll, SoraNews24

Nissin Cup Noodles: the pantry staple of every Japanese kitchen. They’re cheap, tasty, and quick, and with a myriad of delightful flavors, some mysterious and some very straight forward, it’s no wonder that they’ve sold over 100 billion units since their humble beginnings in 1971.

In celebration of this remarkable number, Nissin is releasing special Cup Noodle packaging for Nissin’s original Cup Noodle flavor, featuring some Japan’s most famous popular words and slang from the last 50 years. Each cup includes the year of its colloquial phrase, so you know exactly what year it was popular. For example, the package of Cup Noodles features 2020’s phrase “Yoichomaru”, which means “feeling good” or “having fun”.

From the 1970s comes words like “Gabiin“, which was used to describe “shock” or “surprise”, often used in manga, and another package features the 1983 word “Techno Cut”, a popular haircut of the 80s. In 1996, one popular phrase was “Cho Very Good”, which adds the Japanese word “Cho”, which means “very”, to “very good”, giving a funny redundancy to the phrase.

The packaging is full of fun words and phrases like these that give you a glimpse of the culture of the past.

slang-noodle2.jpg

There are 60 different phrases in all, so why not try and collect them all and see if you can figure out what each one means? Quiz your Japanese friends to see if they know. You’re all sure to have a good laugh in the process.

But the blast to the past doesn’t end there. Nissin is promoting their limited-edition packaging by giving away a 1,000 yen telephone card featuring “one in a millennium idol” Kanna Hashimoto to 1,000 people. Simply follow Cup Noodle’s official account on Twitter and retweet their July 27 tweet to enter.

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Don’t know what a telephone card is or how to use it? Try looking it up. Learning about the culture of the past 50 years is what this campaign is all about.

Source: Nissin Group

Read more stories from SoraNews24.

-- Nissin’s Cup Noodle gets glamorous birthday makeover!

-- Pitch-black instant ramen added to Cup Noodle lineup to fill dark hole in our ramen-loving hearts

-- Japan’s chicken nugget French fry instant ramen will fill you up with two comfort foods at once

© SoraNews24

©2024 GPlusMedia Inc.

3 Comments
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Balance restored to universe!

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Yuk!!!!

I would rather have food thank you.

Come to think of it a cardboard box has about as much flavour and nutritional value as one of these!

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