Domino's Pizza Japan Co Ltd this week launched the fourth installment of its 裏ドミノ ura domino (off-menu Domino's) series, featuring specially customized versions of its standard menu items.
The latest installment, entitled 裏ドミノ・まみれシリーズ ura domino mamire shirīzu (Ura Domino's Overflow Series) features pizza pies with so many toppings that they spill over when eaten.
If you think that means double or triple, think again. These pizzas come with six times the normal amount of toppings.
What's more, as a novelty item and marketing ploy—probably unique to Domino's East Asian operations—these pizzas come with an original pair of chopsticks with the Domino's Pizza logo to make it easier for customers to eat them.
Toppings customers most hunger for
Domino's Japan surveyed customers on pizza toppings they wanted to "eat to their heart's content," then conducted a trial-and-error process, finally narrowing down the series to six types of toppings and eight pizza pies.
The "Ura Domino's Overflow Series" contains the top four most popular meat ingredients: smoked bacon, pancetta, Arabiki sausage, and Italian sausage, as well as the top two most popular vegetable ingredients: corn and garlic. Moreover, there are four Quattro pizzas combining these ingredients, the 4 Overflow Meat Quattro and the Overflow Quattro with Meat and Vegetables.
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Ura Domino's Overflow Series Name: 裏ドミノ・まみれシリーズ | Ura Domino's Overflow Series
Sales Period: Until Dec 12
Wesbite (English)
Line-up
4 Overflow Meat Quattro: bacon, Italian sausage, pork sausage and pancetta. Delivery: M 3,000 yen, R 3,599, L 4,200 (half-off for takeout)
Overflow Quattro with Meat and Vegetables: corn, pancetta, garlic and bacon. Delivery: M 3,000, R 3,599, L 4,200 (half-off for takeout)
Overflow Bacon. Covered tomato sauce, Swiss cheese sauce, basil sauce, cheese and smoked bacon. Delivery: M 3,000, R 3,599, L 4,200 (half-off for takeout)
Overflow Pancetta. Covered with tomato sauce, Swiss cheese sauce, cheese and pancetta. Delivery: M 3,000, R 3,599, L 4,200 (half-off for takeout)
Overflow Arabiki sausage. Covered in tomato sauce, Swiss cheese sauce, cheese, corn and Arabiki sausage. Delivery: M 3,000, R 3,599, L 4,200 (half-off for takeout)
Overflow Italian sausage. covered in tomato sauce, Swiss cheese sauce, cheese and Italian sausage. Delivery: M 2,600, R 3,199, L 3,800 (half-off for takeout)
Overflow Corn. Covered in tomato sauce, Swiss cheese sauce, cheese, corn, butter sauce, and premium sprinkles. Delivery: M 2,600, R 3,199, L 3,800 (half-off for takeout)
Overflow Garlic. Covered in tomato sauce, Swiss cheese sauce, cheese, and garlic. Delivery: M 2,600, R 3,199, L 3,800 (half-off for takeout)
Read more stories from grape Japan.
-- Yusan-bako boxes make a comeback at afternoon tea offered in Tokushima hotel
-- Japanese sweets store’s 12,960 yen White Truffle Butter Sandwich is definitely a luxury treat
-- Japanese baking artist’s melon bread has a fitting anime surprise when sliced
- External Link
- https://grapee.jp/en/
35 Comments
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Jtsnose
Corrupting Japanese traditional healthy diet . . . .?
Jeremy Michaels
You're kidding right? The $5 sad excuse for a pizza in Aussie dominoes has barely any toppings and taste like garbage compared to the Japanese ones.
Addfwyn
Too many toppings just become a mess and things fall apart, not a fan honestly. One or two toppings in a moderate amount and I am typically good to go, doesn't need to be overwhelming.
I do think chopsticks are the best way to eat pizza, done it for years. I would probably get smacked in the head if I went to NYC and got pizza.
Fighto!
Dominos is laughably overpriced. They market themselves as a "premium", "gourmet" food! As do Strawberry Cones (if it still exists).
It does not take much looking to find local pizzerias pretty much anywhere in Japan that are way tastier, fresher, and much better value.
Robert Cikki
Pizza in general is horribly overpriced here. Consider what it's made of and how it's made. The fact that pizza is so expensive here is simply because it is a "foreign exclusive". Just add the label 'made from Italian wheat' somewhere, even though there is maybe a tenth of a percent of Italian wheat, and it can be sold for an outrageous sum. And people here want to pay for it.
Or pizza margherita - virtually zero production costs, no special ingredients. A perfectly trivial and basic pizza. And yet here it is only slightly cheaper than, say, a tuna and corn pizza. Which doesn't make financial or logical sense.
But considering how much a slice of pizza cost here in the late 80s and today, I believe that in another 30 years pizza will cost about the same here as anywhere else.
snowymountainhell
Costco ¥300 double slice (2 pieces) “ToGo”, served on a paper plate, eat starting from the pointy end, folded at the crust end between the thumb & first 2 fingers (fork & knife, “on request” ONLY. Sorry, “PR Times”absolutely NO chopsticks!)
snowymountainhell
Pepper flakes & Parmesan(?) cheese also available at lost locations. A Costco ‘slice’ comes covered with “alum”inum foil to protect from ANY maskless, ‘mouth-breathers’ gaping in disbelieve as you make your way outdoors to eat in the parking lot or better, take it home. “Thanks”, CoVid .)
snowymountainhell
Btw: A whole, Costco XL pizza, ‘All the way’ (“Combo”), Pepperoni or Cheese is ONLY ¥1500. (Monday EARLY, on occasion, ¥1200!)
bass4funk
Pizza has always been expensive in Japan which is one of the reasons why I make my own. I only put things on pizza that should be on a pizza, corn, and seaweed do not go or belong on a pizza!
uktokyo
No pepperoni. And SWISS cheese SAUCE?!
philly1
Why not just put it all in a trough? This is little more than another way to market unnecessary and unhealthy excess as something desirable.
RegBilk
zichiNov. 19 02:10 pm JST
Anyone who has eaten pizza in Italy knows that pizza can be eaten with a fork and knife.
What's the younger brother have to do with it? Did he say pizza isn't eaten with a knife and fork in Italy?
Let's hear his remarks.
Danielsan
Having spent years in Italy, I can testify that the more civilized Italians dine using proper utensils, and would never be seen in public eating with fingers. Of course, the common working class and culturally challenged quite often resort to unsanitary habits such as using bare hands to shove food into their mouths, and use the lame excuse that it is the proper way to eat!
RegBilk
zichiNov. 19 02:10 pm JST
DanielsanToday 05:08 am JST
Great insight Danielsan!!!
RegBilk
zichiToday 08:25 am JST
But earlier you said:
zichiNov. 19 02:10 pm JST
And you also added:
But back to Danielsan and his wise words:
DanielsanToday 05:08 am JST
Of course, the common working class and culturally challenged quite often resort to unsanitary habits such as using bare hands to shove food into their mouths, and use the lame excuse that it is the proper way to eat!
Fighto!
Italians generally eat pizza on the go, just as they drink espresso. It is a street food after all.
snowymountainhell
Another common ‘myth’conception is pineapple on pizza came from Hawaii. While, yes, @zichi 9:59am, ‘some’ Hawaiians may eat pineapple on their pizza, it actually originated with a Greek immigrant to Canada. “The Hawaiian” was created in 1962 in the small town of Chatham, Ontario, Canada by Satellite Restaurant owner & chef, Sam Panopoulos “the Father of the Hawaiian Pizza”.
It’s additional savory topping of ham is called “Canadian Bacon” but neither a product of Canada nor is it a traditional breakfast-style, strip bacon. It is a very lean American middle back back, cured in brine and smoked like bacon.
Numan
Double "Yuck" when I think about the taste!
Oxycodin
Good job Domino's! I am Prooud to see an American company in Japan! Dominos is good but I love papa johns pizza too(Hope they make to Japan too). Pizara don't know how to make pizza.
Oxycodin
I would love to see a american eat some Japanses style Domino pizza and want to know there opinion if its better the the classic american stuff : ).
cleo
I always thought a classic pizza was Italian?
RegBilk
zichiNov. 19 02:10 pm JST
Youngest brother has been living in Japan for thirty years. I have never eaten pizza with chopsticks.
Tom San
When in Rome, do as the Romans do.
JMin
It terrible. The Swiss Cheese Sauce totally ruins it. Sauce tastes like processed garbage.
I eat a lot of Dominos and I thought it would be interesting, but suggest you avoid.