Photo: Domino's Pizza Japan
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Domino’s Japan apologizes for fish and chips pizza 'that insults both England and Italy' with free pizza offer

45 Comments
By grape Japan

Nobody will ever accuse Domino's Pizza Japan of playing things too safe with the toppings of their pies. Over the past few years, the pizza chain has released a super spicy Tsundere pizza, a tapioca pizza topped with boba pearls, and a series of "shameful" pizzas that contain triple mayonnaise and double garlic.

So you'd figure Domino's Pizza Japan wouldn't feel the need to apologize for any of their ambitious pizza toppings. However, that's exactly what they did when they caught wind the reaction of London Twitter user @marcooth (and many others) to their newly released Crispy Fish and Chips Pizza.

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As shown above, the Crispy Fish and Chips Pizza is topped by fried fish and potato slices, basil, tartar sauce, tomato sauce, and actual slices of lemon. For those not used to some of their more unusual toppings, it's certainly a jarring dish to feast your eyes upon.

When Domino’s Pizza Japan noticed the surprise surrounding the situation, however, they offered up some quality customer service that included an apology for any offense as well as a free pizza.

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@marcooth added to their friendly jab that they would probably enjoy the pie, and were in fact "now completely craving the fish and chips pizza." While no pizza was exchanged due to international boundaries, Domino's Pizza Japan has been making good on their word to try and convince doubters of the affinity between fish and chips and pizza, including YouTuber Akidearest, who says they have a video of it in the works.

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The Crispy Fish and Chips Pizza is actually part of Domino's new Summer Favorite Quattro, a 4-part pizza (although each can be ordered individually) that includes other bold toppings such as 5 Seafood Ajillo, Butter Chicken Curry, and Crispy Chicken Bites & Honey Mustard.

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As Domino's Pizza Japan continues to reply to those in doubt, many are commending them for taking things in good fun and showing some generous customer service.

For the record, the writer of this article at Grape Japan sampled The Crispy Fish and Chips pizza and thoroughly enjoyed it without any national insult.

Read more stories from grape Japan.

-- Introducing Haagen Daz’s ‘Caramel Party’ ice cream bar, a literal party in the mouth for caramel lovers

-- Dagashi review: We tried 7 flavors of Umaibō, Japan’s top “tasty stick” snack [News Crossing]

-- Domino’s Japan serves up the definitive taste of Japan with 4-flavor Nippon pizza

© grape Japan

©2021 GPlusMedia Inc.

45 Comments
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I'd eat it. Sounds good. Nothing to apologize about.

10 ( +13 / -3 )

Dominos pizzas are the worst.

-6 ( +5 / -11 )

Lemon? No thank you!

7 ( +9 / -2 )

Why. Fish&chips yes. Not on a pizza though. Can't even remember the last time we ate a pizza. Too expensive in my opinion. Can have a whole meal for ¥3,000.

5 ( +8 / -3 )

Political correctness gone amuck.

1 ( +4 / -3 )

Can you imagine the uproar if the UK b@st@rdized some Japanese food. We wouldn't hear the end of it.

12 ( +13 / -1 )

zichi:

Yeah, I can't believe the insane prices of pizzas in Japan. Ridiculous. I make my own.

9 ( +10 / -1 )

I'd eat it. Sounds good. Nothing to apologize about.

I had to think a bit, but decided that it could be really good. Never know with new mixes, but if there isn't any tomato sauce involved, I don't see any conflict with fish and potato wedges on pizza dough.

Sorta like how Spanish put different toppings on stale bread w/ tomato and call it bruschetta. We usually do with shrimp or crab, but some non-breaded fish wouldn't be bad.

2 ( +3 / -1 )

Pukey2

zichi:

> Yeah, I can't believe the insane prices of pizzas in Japan. Ridiculous. I make my own.

But no cheese or yeast yes?

0 ( +3 / -3 )

Can you imagine the uproar if the UK b@st@rdized some Japanese food. We wouldn't hear the end of it.

Did you miss the part of the article about the uproar being in the UK? And if the UK did "b@st@rdize" some Japanese food (which it probably has already, given the standard of food in the UK), there'd be no question of any apologizing.

Not that this is a real apology anyway, just more publicity for Domino's.

0 ( +3 / -3 )

Can't be any worse than the rest of the crap Dominos puts out!

1 ( +5 / -4 )

I had to think a bit, but decided that it could be really good. Never know with new mixes, but if there isn't any tomato sauce involved, I don't see any conflict with fish and potato wedges on pizza dough.

Baked cod topped with my fathers home made spaghetti sauce and parsley was a staple of my childhood.

Can you imagine the uproar if the UK b@st@rdized some Japanese food. We wouldn't hear the end of it.

I don't see an reason for angst. We love fusion cuisine. In our home Italian meatballs turn up in my Chinese wife's noodle soup with bok choi, soy sauce and other Chinese seasonings. I joke we need to put meatballs or ground up Italian sausage and spaghetti sauce in baozhe. Chitalian! There was a popular Mexican-Japanese fusion joint in San Diego called the Banzai Cantina. We love to mix and match that way.

2 ( +3 / -1 )

The taste is good, engineered to appeal to your palette. However, for me, the days after Domino's pizzas I get acne breakouts. No thanks.

0 ( +1 / -1 )

> Can you imagine the uproar if the UK b@st@rdized some Japanese food. We wouldn't hear the end of it.

Sushi is pretty bastardized in the “West,” but we don’t hear the Japanese complaining about it.

2 ( +3 / -1 )

I believe in the UK they have roast beef sushi, which isn't sushi anymore since it's not fish. I guess this is a revenge attack for that. But really, coming from the home of fish and chips, always in used newspaper.

https://backpackerlee.files.wordpress.com/2015/03/fishnchips.jpg?w=768&h=482

2 ( +3 / -1 )

@ Zichi & Pukey2 - Yes, most pizza prices in Japan are insane. I just stick to Costco pizza and the Shakey's buffet. I like Fish n' Chips and pizza, but not together. That's a personal taste.

0 ( +1 / -1 )

I just stick to Costco pizza and the Shakey's buffet.

Knocking Dominos, but sticking with Shakey's? Shudder.....

5 ( +5 / -0 )

Dominoes to pizza, is like McDonald's to hamburgers. Neither gourmet, nor "great"!

Fair in a pinch!

1 ( +2 / -1 )

How can we sign up for this free pizza?

1 ( +1 / -0 )

zichi:

But no cheese or yeast yes?

I use vegan cheese. If I can't find any, then I make do without. Besides , pizza marinara doesn't have cheese. The beauty is that you can put what you like. I love using onions, mushrooms, peppers, tomatoes, aubergines/eggplants, even zucchinis/courgettes. And no, I do not use pineapples.

0 ( +2 / -2 )

bigyen:

Did you miss the part of the article about the uproar being in the UK?

No, I didn't, actually. And your point is?

I'd say the standard of the foreign cuisine in the UK is better because of the large immigrant communities. They're not going to eat the food if it's not good or authentic. I've come across a restaurant in Japan where they put natto on top of a chapati, and they called it a pizza. And don't get me started on the Indian food in Japan.

5 ( +6 / -1 )

Pukey2

wholewheat flour but what about the yeast?

You have to go to Kobe for real Indian food.

1 ( +3 / -2 )

Can you imagine the uproar if the UK b@st@rdized some Japanese food. We wouldn't hear the end of it.

Exactly. And nobody would even care about the squealing

1 ( +1 / -0 )

Pizza in Japan is better than the one in England though.

-5 ( +0 / -5 )

No need to apologise for this weird pizza. Mayonaisse and nori on the other hand, I expect a proper apology and a long, deep seiza.

1 ( +1 / -0 )

I use vegan cheese.

There is no such thing!

4 ( +5 / -1 )

Pukey2:

And your point is?

That as a response to an article about the alleged outrage in the UK surrounding a supposed insult to the great Brit dish of fish and chips, your choosing as your first response to make an entirely speculative and derogatory comment regarding an entirely hypothetical Japanese reaction misses the point of the article entirely.

As P. Smith says, sushi is pretty bastardized in the "West". Do the Japanese complain about it?

2 ( +2 / -0 )

Good point, BigYen. What about the California roll?

Cuisine is and should be a thing in motion. If all were static, we'd still be subsisting on the poor fare our ancestors did. Doesn't sound like my type - I make my own avocado and pepperoni pizza, a California staple - but I don't begrudge those who do.

3 ( +4 / -1 )

When I was living in the US, a sort of Japanese restaurant put out a dish called a Sushi Pizza. It truly wan't a pizza as the crust was just seaweed, topped with sushi rice and other toppings. Basically sushi, but it was really good. Of course it had dressing like Sushi often does in the US. That in itself is a faux pas.

1 ( +1 / -0 )

All of their offerings are an insult to Italy, not to put too fine a point on it.

3 ( +3 / -0 )

Most of the time the Japanese are just horrible at making pizzas, the biggest problem is, they just put stuff on there to be different and do not understand if what or which topping goes the best with one another or is tastefully palatable, I really believe they don't spend enough time testing and evaluating these products thoroughly before putting it out for the public to try. Pizza is a food that doesn't need to be re-invented, you can't really build upon what is already pretty much perfect if you follow the basic traditions and some do just that, but the majority in Japan do not. Pizza should never be complicated.

1 ( +2 / -1 )

The truth is that both the 'complaint' and the 'apology' were clearly tongue in cheek. Nobody in the UK was really offended - although Italians probably would be, as they are ridiculously hypersensitive about their culinary products. I like originality when it comes to pizzas, but I do feel that, in this case, having both potato and dough together does seem a bit excessive in the carbohydrate department. On the other hand, probably not that much worse than an English chip butty!

3 ( +3 / -0 )

Can you imagine the uproar if the UK b@st@rdized some Japanese food. We wouldn't hear the end of it.

The Japanese wouldn't care. They haven't freaked out about American sushi. They aren't quite as sensitive and touchy as some.

-2 ( +1 / -3 )

Oh the glory of Pizza long ago as a wee lad when Giovanni's, a tiny shop on a busy street, arrived with homemade Italian sausage, an ocean of sauce and real Italian cheese...that is, a pizza appreciator. Somehow, my first time in a Hiroshima pizza joint, I was talked into ordering Tuna as a topping. took a bite, chewed it a bit, and then reached reflexively for a napkin into which I could deposit it. Ah,,,no...sushi with ketchup wouldn't be as 'weird'...and the picture is what I might expect London street pizza to look like...sometimes 'acculturation' is a hopeless task... hmmmm... sushi with ketchup...?

0 ( +0 / -0 )

So you'd figure Domino's Pizza Japan wouldn't feel the need to apologize for any of their ambitious pizza toppings.

Amazing how quickly the cancel culture is infiltrating Japan,

-6 ( +0 / -6 )

big yen:

As P. Smith says, sushi is pretty bastardized in the "West". Do the Japanese complain about it?

They would if they knew. Are you going to tell them? Why do you think they were trying to certify sushi and other Japanese food? A few years back, they were trying to copyright curry - the cheek of it.

me:

I use vegan cheese

yubaru:

There is no such thing!

And I bet you'll say there's no such thing as peanut butter, coconut milk and cocoa butter. And almond milk.

1 ( +3 / -2 )

A large Domino's pizza is $40 in Japan?

It's $8 at my local Domino's with coupons.

0 ( +0 / -0 )

And I bet you'll say there's no such thing as peanut butter, coconut milk and cocoa butter. And almond milk.

There is no such thing as vegan cheese! It may be a "cheese-like" product, or something that may resemble cheese, but it ain't cheese!

You've just been fooled into thinking it is!

3 ( +3 / -0 )

Most of the time the Japanese are just horrible at making pizzas, the biggest problem is, they just put stuff on there to be different and do not understand if what or which topping goes the best with one another or is tastefully palatable, I really believe they don't spend enough time testing and evaluating these products thoroughly before putting it out for the public to try. 

Are you sure you’re not projecting your preferences? Don’t you think it’s possible that the pizzas made here in Japan are palatable to Japanese people?

2 ( +3 / -1 )

> > And I bet you'll say there's no such thing as peanut butter, coconut milk and cocoa butter. And almond milk.

There is no such thing as vegan cheese! It may be a "cheese-like" product, or something that may resemble cheese, but it ain't cheese.

Correct. Just like almond milk is almond juice.

You cannot make cheese without milk, which is an animal byproduct, so there is no such thing as vegan cheese.

Almonds do not produce milk because almonds are not mammals. You can squeeze a white liquid out of them, but it isn’t milk. Think of the implications of labeling white liquids milk.

1 ( +2 / -1 )

Nothing wrong with trying different flavors and toppings, so why apologize???

1 ( +1 / -0 )

All this proves is people have too much time on their hands looking for stupid reasons to fiddle with their Twitter. Or, it’s just a unique advertising technique.

0 ( +0 / -0 )

Nothing wrong with trying different flavors and toppings, so why apologize???

Brits are sensitive about the "image" of their cooking!

1 ( +2 / -1 )

There are now so many independent pizza shops around Tokyo the price of pizza averages around 1,000yen I reckon. Heck even if you do use one of the big delivery places they always have offers on so it doesn't work out pricey.

0 ( +0 / -0 )

I had it. I thoroughly enjoyed it. I liked the butter chicken curry one more, though.

0 ( +0 / -0 )

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