Ezaki Glico aims to conquer world with Pocky stick snacks

By Chang-Ran Kim and Ritsuko Shimizu

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If I were Ezaki Glico, I would right now start to negotiate deals with both Walmart and Costco to get its product line prominently displayed in Walmart and Costco stores. In short, the company has to set up marketing offices near Walmart's corporate headquarters in Bentonville, Arkansas and Costco's headquarters in Kirkland, Washington.

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It's already in Kroger and Target. Shouldn't be hard to get into the rest of the stores

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Pocky could be huge in the US. My family there loves them. Do a little advertising. Gotta spend money to make money.

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They need more variety than Chocolate and Strawberry in more places in the US.

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Peter, if they want more variety of Pocky in the USA, the only way to do it is to seriously consider manufacture in the USA. And that means Ezaki Glico has to form an alliance with a US-based food processing company such as Kraft, Hershey or PepsiCo's Frito-Lay subsidiary.

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Happy Pocky Day! Today is 11/11.

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I for one would welcome our Pocky Overlords to Australia, I occasionally manage to catch them in the Coles or Woolworths stores here but only in small quantities and limited to only Chocolate and Strawberry flavours.

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He is right about the price. Which is too bad as they are delicious.

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