food

Hello Kitty melons ripening up for summer’s cute fruit harvest

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By Oona McGee, RocketNews24

Following the record 3 million yen price tag for two cantaloupe melons sold at auction in Hokkaido last month, any type of fancy fruit on sale in Japan immediately begs the question: how much?

While the first auction of the harvest season inevitably brings out the big bids, the Yubari-grown melons that broke price records didn’t look at all out of the ordinary. They may have had exceptional netting and a superior texture and flavour, but they certainly didn’t have a picture of Sanrio’s most popular cat etched onto their rinds.

With that in mind, this year’s Hello Kitty Furano melons are an absolute steal at 5,500 yen each. Grown in Furano, Hokkaido, one of the country’s best growing regions for the fruit, the special melon weighs roughly 1.8 kilograms, and stands out from its cheaper counterparts as the cutest in its field, with a distinctive Hello Kitty-shaped netting on its surface.

The Hello Kitty melons are created by carving the image on the surface of the fruit approximately one month before harvest. During the final weeks of growth, the hollow grooves take on the same colour and appearance as the fruit’s natural netting, creating a seamless, organic-looking image.

As in previous years, the Hello Kitty melons will be limited to a run of 300, available with free delivery within Japan from online gourmet food specialty shop, Belluna. And to add to the adorableness of the unusual gift, the melon will be packed in a specially marked green box featuring the cute character from Sanrio.

Source: PR Times, Belluna

Read more stories from RocketNews24. -- New Frappuccino from Starbucks Japan to offer a piece of melon heaven! -- Where to find the “ultimate melon bread” in Japan -- Our Japanese-language reporter falls in love…with Starbucks’ new cantaloupe Frappuccino

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4 Comments
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How cute. Baarrrfff!

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Well, maybe for 5,000 yen .... but not for 5,500!!

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Hello Kitty Furano melons are an absolute steal at 5,500 yen

Yeah, stealing about 4,500 too much

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Yeah, stealing about 4,500 too much

If people are willing to pay it, it's not stealing. Once a buyer and a seller agree on an amount, that becomes the value of the item being sold.

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