You can enjoy a wide variety of ramen in Japan, but for many, nothing beats the hearty, reliable flavor of Ichiran. Specialising in tonkotsu pork bone broth ramen, this popular chain often has lines out the door and down the street, but now you can skip the queue because Ichiran has just announced they’ve developed their first-ever instant ramen!
This is huge news for ramen fans, especially now during the pandemic when so many people are opting to eat at home. It’s been a long time coming as well, as Ichiran says they’ve spent 20 years developing the new product, to ensure both the broth and noodles deliver the same high quality and flavour as their in-store offerings, which diners have come to know and love.
▼ These are the first instant cup noodles in Ichiran’s 60-year-long history.
Unlike a lot of instant noodles on the market, this new offering doesn’t include lots of extra toppings, as Ichiran says it wants diners to enjoy the true flavor of their noodles. That’s why each serving contains only noodles, broth, and the chain’s original secret red sauce.
A lot of detail has gone into perfecting the recipe, as diners will be given not one but two packs of ingredients to make the broth–one powder and one liquid–which is said to create a rich, deep flavor and smooth mouthfeel. In addition, it contains a specially flavored oil to enhance the taste and aroma of the ramen.
▼ The golden broth is said to deliver bagfuls of delicious tonkotsu flavor.
Ichiran is well-known for their long, straight noodles, a hallmark of Hakata-style ramen, named after the city where both tonkotsu and Ichiran originated. The instant version uses custom-made non-fried noodles that are straight and contain a more wheat flavor.
▼ These custom noodles are in a league of their own compared to other varieties on the market.
If those photos haven’t already got you drooling, then this promotional video for the new product surely will.
The new Ichiran Tonkotsu cup ramen, priced at 490 yen, will be on sale in Japan from Feb 15 at convenience stores, supermarkets, Ichiran stores, and online.
Source: Press Release
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