Japan's most popular curry chain CoCo Ichibanya (called Coco Ichi for short) has load of curry options on its menu (and a genius marketing strategy to get you to order a beer alongside with your meal). But while their extensive curry menu has toppings and spice levels for anybody, it's missing some curry options that are exclusive to their oversea branches.
This is because Coco Ichi first made its way overseas, the concept of Japanese-style curry had not yet been popularized. In order to ease its introduction to the foreign market, Coco Ichi adjusted the spices used in its curry, as well as making the curry base devoid of meat products. Another move they made was to center their menu around omelette curry, which they felt blended well with a mix of foreign ingredients and was more appealing. While Coco Ichi is Japan's top curry chain, grass is always greener on the other side, so curry fans who caught whiff of overseas-exclusive options became quite jealous.
Well, they don't have to feel so envious anymore! Coco Ichi is opening up a new location in Japan that serves their overseas menu exclusive curry items--that means Macaroni & Cheese curry.
Located at the Kyobashi Edogrand Building in Tokyo, the new CURRY HOUSE CoCoICHIBANYA WORLD will be the first Coco Ichi location in Japan to "reimport" its international menu options. The biggest difference between Coco Ichi restaurants located abroad and those in Japan is the curry itself, as the international version contains no meat-derived ingredients to accommodate different diets overseas.
Those used to eating at Coco Ichi in Japan will notice another big difference the moment they walk in. In Japan, Coco Ichi is seen a restaurant where you can get your curry fairly quick and head out and you won't hear much chatting, while overseas it's viewed much more as a casual hangout and even a family restaurant. This is reflected in the branch's different decor and layout.
Mac 'n' Cheese Omelette Curry
Tomato and Clam Omelette Curry
4 Mushroom Omelette Curry
Mapo Eggplant and Tofu Curry
Soft-boiled egg and spinach and chicken doria
The new Coco Ichi offering international branch exclusive menu toppings opened on October 11.
Read more stories from grape Japan.
-- You can now eat delicious Studio Ghibli anime food recreated at a Japanese restaurant
-- Make a delightfully fluffy chiffon cake in your rice cooker [recipe]
-- We found these awesome steamed cheese curry buns and now we can’t get enough
- External Link
- https://grapee.jp/en/
14 Comments
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englisc aspyrgend
Sounds utterly disgusting.
Don’t know who Mac is or why he is covered in cheese? The dish is Macaroni and cheese.
garypen
It is. And it's also usually referred to as "mac and cheese".
garypen
Omrice curry? Great!
Mac and cheese? Fantastic!
Mac and cheese omrice curry? Disgusting.
(I'm assuming that omelet is omrice. If not, it's even worse.)
Michael Machida
After eating this, I felt happy but my stomach was angry at me for days. But, I want to be happy so I will eat this again as soon as I can!
BeerDeliveryGuy
Go to any Coco curry on an Okinawa evening. Half the customers will be Marines. They bring home their love for Coco curry, and when I went to the San Diego Coco I noticed the oddly high percentage of customers with high-and-tight haircuts.
factchecker
Yuck.
bass4funk
What will they think of next?
englisc aspyrgend
Garypen, no it is referred to as Macaroni Cheese.
garypen
By some folks, sure. But, most people in the English-speaking world also call it mac & cheese.
Do you also get mad when people say "bike" instead of "bicycle", or "TV" instead of "television"?
cleo
I think it's only Americans who call it mac & cheese?
It's always been macaroni cheese for me.
And it emphatically does not belong anywhere near a curry.
cleo
After another look at that photo, I concede the Americans can call it whatever they like, it's not macaroni cheese. That toxic luminous yellow colour was produced by nothing resembling cheese.
garypen
Now, I want mac & cheese.