Over the years, Japan has been reinventing the way we eat bread with new butters and spreads featuring the flavors of mint chocolate, coffee, and even matcha. But now the Ichimasa brand of kanikama “salad sticks”, which are faux crab pieces made from minced white fish paste, is taking the trend even further by encouraging us to add soda-flavored fish sticks as a bread topping.
The new limited-edition soda variety has been created especially for summer, with the cooling blue color created with a natural plant-derived pigment taken from the gardenia plant. The edible soda is said to be the perfect addition to salads, toast, and sandwiches.
Ichimasa hopes that people will use the blue sticks to create their own weird and wonderful creations to share with friends and followers on social media. While we’re not sure whether or not we’ll be adventurous enough to combine soda-flavored fish paste with our toast for breakfast, the blue-tinged sticks will certainly come in handy for those wanting to creating some unique summer-themed kyaraben character bentos.
The new soda-flavored salad sticks will only be available for a very limited time, as they go on sale for one month only from 1 August at stores around the country. So grab a bottle of crab-juice-infused Crab Cola and keep an eye out for them in the freezer section of your supermarket this summer!
Source: PR Times
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- External Link
- https://soranews24.com/2019/07/10/japan-now-has-crab-fish-paste-sticks-that-taste-like-soda/
6 Comments
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Rena Matsui
Just because you can think it, doesn't mean you should make it.
kurisupisu
How revolting!
Imitation crabmeat with artificial flavor?
I’ll stick with unflavored real crabmeat.
daito_hak
Pure crap.
Don't be ridiculous, Japan has ruined it. This is ridiculous bad.
Nippori Nick
But in this case, artificial crab is actually a Japanese invention.
http://www.madehow.com/Volume-3/Imitation-Crab-Meat.html
Eleonora
It's very sad that one of the world's best cuisines, so healthy and light, is now full of wannabe American or western crap food, and all these new products that are full of chemicals and preservatives.
Actually I tried those butter crackers or whatever, but their flavor is so strong and not natural it made me sick.
I think all these food (crackers with butter and related stuff) are still part of that "wannabe Western" kind of attitude, some sort of "inferiority complex" mixed with "exoticism for the West".
I think that normal bread or normal crackers are way better -in taste and healthiness- than all those cute colored stuff that they produce.