Photo: @gohan_okashi_

Japanese coffee house’s 'reverse scam' dessert once again has diners floored

By grape Japan

Coffee house chain Komeda's Coffee is largely known in Japan for their surprisingly large portion sizes and generous Nagoya-style breakfast sets, one of its most popular menu items is their signature dessert--the Shiro-Noir. The Shiro-Noir is a soft but crunchy Danish pastry topped with soft cream, and comes in a variety of tasty flavors, and also lives up to the chain's reputation for big servings.

So when Komeda's Coffee announced that their latest rendition of the Shiro-Noir would be inspired by Black Thunder, one of Japan's favorite chocolate bars, sweets fans couldn't wait to line up to get a table. Black Thunder is a small chocolate coated cocoa cookie bar mixed with Japanese-style rice puffs, available for as 30 yen.

Twitter user Hanako (@gohanokashi) was one of the many sweets fans excited to try the new limited release Shiro-Noir Black Thunder out. When it arrived at her table, however, she was so struck by the sight of it that she had to share photos of it to Twitter that have many saying "my God, Komeda has done it again."

And the reason is pretty obvious when you compare it to the sample image on the menu.

Photo: @gohan_okashi_

Photo: @gohan_okashi_

The Shiro-Noir is slathered in so much chocolate sauce that unlike the picture on the menu, you can't even see the Danish pastry bread beneath. While the heavy heaping of whipped cream and crunchy Black Thunder bits and rice puffs would be decadent enough for sweets lovers, the overdelivering of the chocolate sauce has Komeda's Coffee's regulars praising the chain for once again hitting them with what they jokingly call "reverse fraud."

The rest of the dish looks quite filling as well, to say the least!

Photo: @gohan_okashi_

Photo: @gohan_okashi_

The Shiro-Noir Black Thunder has proved to be a pleasant case of "false" advertisement, with many diners leaving pleased comments on the post after seeing what it really looks like:

"That's our Komeda's Coffee. In a way, they never betray our expectations even when it's different."

"I was like, "no way..." This is caloric violence."

"I laughed at the fact that the "Shiro Noir" (shiro means white in Japanese, and "noir" means black in French, so the dessert means "black and white") was just black."

Read more stories from grape Japan.

-- Never eat Cup Noodle the same way again with Nissin’s trick to turn it into Japan’s favorite gratin dish

-- Tasty Pokémon Poké Ball rice balls hit 7-Eleven Japan and we caught them all

-- Cat’s love for tuna nigiri sushi knows no bounds

© grape Japan

©2023 GPlusMedia Inc.

Login to comment

Step right up. Diabetes folks, come get your diabetes here.

1 ( +3 / -2 )

Unusual for a Japanese food chain to over-deliver.

But they compensate by under-delivering on quality coffee, swill that makes dishwater cringe.

0 ( +2 / -2 )


-1 ( +0 / -1 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites