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Japanese company produces organic miso powder in collaboration with model Miranda Kerr

By Oona McGee, SoraNews24

If you asked Japanese people on the street to name one of their favorite models from overseas, chances are that Australian beauty Miranda Kerr would be on that list. Kerr’s good looks have been used to advertise everything from handbags to jewellery and even fat-shedding tea in Japan, and now the love affair continues, this time with a collaboration with Japanese miso soup paste producer Marukome.

Kerr has joined up with Marukome to produce two types of organic miso powder, which are set to go on sale at supermarkets around Japan from the end of August. Last week, the company unveiled a commercial for the products on YouTube ahead of the new release.

Take a look at the video below.

While the new collaboration will be a surprise to many, Kerr has actually promoted Marukome products in the past, making a number of appearances for the company in Japan just last year. Now they’ve further strengthened their working relationship, with the 34-year-old model providing her personal input into the creation of the new powdered miso products.

As Kerr explains in the clip, she and the company worked together to create an organic miso powder that can be used in a variety of dishes, from salads to chicken dishes and even tofu steaks.

The model’s name even features on the packaging of the jars.


The new miso powder will come in two varieties: vegetable dashi stock flavour and smoked bonito dashi stock flavour. It will be interesting to find out what a miso collaboration between Japanese and Australian palates tastes like, but given Kerr’s immense popularity in Japan, no matter what the flavour, it’s safe to say the new products will fly off shelves as soon as they’re released at the end of August.

Source: Marukome

Read more stories from SoraNews24.

-- Kawaii Miso Soup Harajuku Flavor commercial delves deep into the roots of kawaii【Video】

-- Model Miranda Kerr is hungry for tonkatsu in her new Japanese commercial, but what’s she selling?

-- Miranda Kerr’s newest photoshoot for Vogue Japan stirs up controversy

© SoraNewsd24

©2024 GPlusMedia Inc.

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I didn't know Kerr had studied nutrition, food chemistry, culinary arts or any other related field to be an actual collaborator. Or she meant to say they just paid her for fair usage of her name and face? Love when actors, musicians, models and the like have the need to portray themselves as more than the hollow shell they really are. Nice try though.

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Wow so she already dried up her capital acquired from a successful modeling career and fleecing Orlando in divorce? Wish I could say I feel bad for her. Well not really.

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