Japanese conveyor belt sushi chain develops white cola made from rice

By Kay, RocketNews24

This drink, called “Shari Cola“, is being offered at the conveyor belt sushi chain Kura Zushi, and it contains an unexpected ingredient — rice, or malted rice ("kome koji") to be exact.

Kura Zushi has always been keen on developing original items focusing on rice, which is, after all, a key element of sushi. Since entering the U.S. market 10 years ago, the sushi chain has apparently been impressed with how popular cola is internationally and became interested in creating an original cola drink that fits their restaurant image. And now they’ve developed a cola made with rice. The name Shari Cola is pretty clever too, since the word shari refers specifically to rice used in sushi.

In their efforts to create a unique drink, the folks at Kura Zushi turned their attention to malted rice, which is made by fermenting steamed rice and is said to have been used in Japanese cuisine from over 1,000 years ago. The fermentation process apparently saccharizes the starch in the rice and enhances its subtly sweet flavor. They’ve also included a tiny hint of rice vinegar to add a bit of refreshing zest to the drink.

Shari Cola is actually made from an "amazake" drink produced by a well-established Kyoto sake manufacturer and created with quality Japanese rice, malted rice and water from a renowned water source in Kyoto said to have been used by legendary tea master Sen no Rikyū. Amazake in general has long been considered a kind of energy drink, especially in the hot summer, as it contains all nine essential amino acids the human body is unable to create on its own, and Kura Zushi is promoting the cola as a healthy drink suitable for people of all ages.

Admittedly, we’re not quite sure what a soda made from rice might taste like, but if you’re interested in getting a bit of a “rice power boost”, Shari Cola is available at Kura Zushi locations across Japan for 194 yen.

Source: Kyodo News PR Wire Press Release via Entabe

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I once read that during the Second World War Coca-Cola produced some clear Coca-Cola. Standard Coca-Cola was supplied to the US Troops (energy). The clear version was supplied to the Russian army and made clear so that it appeared like vodka. I do not know whether it is really true.

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Yeah there are Kura Zushi and Gatten Zushi chains in CA. But they're nowhere near as good as Japan. Rice Cola? No thanks. The rice under the raw slices of fish is enough.

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I just hope this formula is well patented.

Coke and Pepsi have a proven track record of destroying local brands worldwide.

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In Mexico... we call this drink ORCHATA... original idea my butt!

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