Photo: McDonald’s Japan
food

McDonald’s Japan adds Beef Stew Pie to menu

22 Comments
By Oona McGee, SoraNews24

When you think of a McDonald’s Pie, what usually comes to mind is a sweet one with fillings like apples, but this winter, McDonald’s is surprising us with a new, hearty, savoury pie filled with beef stew.

According to the chain, the stew filling has been made by slow-cooking beef with vegetables like carrots and potatoes for flavor, and using Fond de Veau, a French veal stock, to add richness and depth. The crispy pie casing adds a satisfying textural accent, creating a snack that’ll fill that gap in your stomach, while also “warming your cold body with a hot and melty stew”.

▼ It’s as warming as a good dose of love, apparently, because the ads for this pie come with the tagline, “Pie wa Ai da“, or in English: “Pie is Love."

McDonalds-Japan-new-.jpg

That’s a sentiment a lot of pie lovers can relate to, and the young woman who stars in the new commercial for the product is also overcome with love, or “ai“, for her “pie” — so much so that she breaks into an epic love song about it.

The rhythmically lyrical “I”, “ai” and “pie” come together for a humorous commercial that certainly takes the viewer by surprise. This play on words and the tongue-in-cheek connection between passionate real-world love and a passionate love for food continues on the product packaging, which comes with five different phrases.

"That is not just sweetness. Pie is Love.”

 “Cooling off is scary. Pie is Love.”

”Love is overflowing. Pie is love.”

 “Enveloped tenderly. Pie is Love.”

“Careful not to burn yourself. Pie is Love.”

According to McDonald’s, this new product is the first non-sweet pie to appear on the menu since the “Cream Stew Pie” was sold for a limited time roughly six years ago, back in January 2016. The Beef Stew Pie is also a limited-time menu item, available from Dec 8 until the beginning of January and priced at 180 yen.

It will be available all day long, though, on both the morning and regular menus, so you’ll have plenty of time to try it out.

Source: McDonald’s Japan 

Read more stories from SoraNews24.

-- We try to duplicate McDonald’s Japan’s Tsukimi mochi pie with 3 simple ingredients【SoraKitchen】

-- Taste-testing 3 fast food chains’ autumn chocolate pies in Japan to find the ultimate pie

-- McDonald’s Japan offers sweet peach as a “triangle pie”!

© SoraNews24

©2022 GPlusMedia Inc.

22 Comments
Login to comment

Gross. I can just imagine what the "meat" is made of.

6 ( +6 / -0 )

There's a pub in Ogikubo called 'The Hole In The Wall' where they do proper pies.

6 ( +6 / -0 )

Frozen pie for over 6 months and gets heated in front of you, No thank you.

5 ( +6 / -1 )

Is it fried? If so let's just call it a beef fritter.

5 ( +5 / -0 )

Don’t think Japanese girls really understand the process of culling “veal”:

“veal stock, to add richness & depth, while also “warming your cold body with a hot and melty stew”.

It’s as warming as a good dose of love” -
5 ( +5 / -0 )

Not sure what that thing is, but it’s not a pie.

A pie comes in a dish covered with pastry.

That thing is closer to a pasty, but not quite there.

4 ( +7 / -3 )

It looks more like a filled pastry roll than anything else.

4 ( +4 / -0 )

Got a sore stomach just looking at that....

4 ( +5 / -1 )

Silly me. I actually imagine a pot pie round looking thing like KFC has. I’ll never order this.

4 ( +4 / -0 )

No doubt McDonalds has somehow made it edible, but it looks extremely average.

3 ( +4 / -1 )

Sorry Mac, but any thing slimy or mucky i will never touch.

3 ( +3 / -0 )

That "shell" coating is not pastry crust.

It appears to have the consistency of sand paper my Father uses to take the varnish off his furniture.

I will give it a try.

Although Aunts and Uncles could struggle.

I suspect that shell coat is not denture friendly.

2 ( +2 / -0 )

Forget McDonald’s !

if you’re in the mood for a fresh pie, I recommend Pie Face. Best value for money pies are the four & twenty pies at Costco

2 ( +3 / -1 )

The quality of McDonald’s food is the same the world over.

I find it to be better in Japan than in many other countries.

1 ( +1 / -0 )

I just had one today. It's not bad. Better than most of their other items.

But, the only reason I even eat McD's is because it's extremely close to my house, they have online/app ordering, and they bring the order out to your car.

Otherwise, as far as fast food goes, I much prefer Lotteria to McD. It's wayyy better. But, the one with parking is kinda far. So, I only go there if I'm also going to that shopping center for other stuff, as well.

And, the Burger King in my town is also way better than McD's. But, there's no parking. So, I've only been there once when I was on foot in the area. I'll definitely hit them up again when I'm back in that area.

Of course, Mos Burger is the home grown fast food brand. They got a few decent items. I do them on occasion. But, not too often. I find them to basically be on par with McD's, maybe just a scoshe better.

0 ( +0 / -0 )

Silly me. I actually imagine a pot pie round looking thing like KFC has. I’ll never order this.

The pot pie at KFC Japan is awful. It's tiny. The crust is only on the top. And, there is hardly any filling. And, what little filling there is, is extremely light on the chicken content. It found it incredibly disappointing.

0 ( +0 / -0 )

I should have read this 4hours ago

-1 ( +2 / -3 )

It looks tastier than their burgers.

-1 ( +4 / -5 )

I'll pass and knowing MD Japan the way I do, quality is not something they strive for.

-1 ( +2 / -3 )

The quality of McDonald’s food is the same the world over. It’s a franchise.

That is not necessarily true, it depends on the item. Over I am not that big a fan of MD, but when it comes to breakfast, the US wins every single time and the burgers are not as dry as the Japanese ones, also I thought Hawaii, Norway and Brazil were just better overall in quality, but the Japanese MD is really in my humble opinion made for Japanese tastes and that's ok, for me, it's just horrible.

-2 ( +0 / -2 )

That's lunch sorted. I love McDonald's so much.

-6 ( +1 / -7 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites