food

McDonald’s Japan introduces square burgers that take us to New York for a limited time

20 Comments
By Oona McGee, SoraNews24

Ever since the pandemic put everyone’s travel plans on hold indefinitely, big companies in Japan have been creating opportunities for our taste buds to go on holiday.

Now McDonald’s is stepping up to the plate with an invitation to imagine we’re eating in New York, in the form of two new menu items dubbed “Itta Ki Ni Naru N.Y. Burgers“, which translates to “I Feel Like I Went to N.Y. Burgers“.

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Both burgers are said to recreate the New York experience with thick meat, special sauces, and unconventional square buns. The Thick Beef Burger Pepper & Cheese (460 yen) contains a thick, 100-percent beef patty, along with bacon, lettuce, onion and a smoky cheddar cheese.

▼ The burger is finished with a “rich and addictive” steak sauce made with a rich cheddar cheese sauce and ground black pepper.

McDonalds-Japan-New-.jpg

The Grilled Chicken Burger Salt & Lemon (440 yen) has a “perfect balance” of chicken and vegetables, with a thick piece of chicken thigh meat sandwiched between lettuce, onion, cheddar cheese, bacon, and a salted lemon sauce, which is accented with roasted garlic and the refreshing acidity of lemon.

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McDonald’s hopes customers will be able to enjoy the two stylish burgers as if they were in New York, and to help transport them there, they’ve packaged each one in a special wrapper that displays some American comic book flair.

▼ Thick Beef Burger Pepper & Cheese

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▼ Grilled Chicken Burger Salt & Lemon

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The American comic book flair continues in the accompanying ad campaign, with an animated commercial set to “Ghostbusters”, the theme tune from the movie of the same name.

The commercial is set to start airing from Feb 8, while the burgers will be on the menu for a limited time, from Feb 9 until the middle of March.

Source, images: McDonald’s Japan

Read more stories from SoraNews24.

-- Is McDonald’s Japan’s new Godiva hot chocolate worth the relatively high price?

-- Burger King adds Clown Fries and craft buns soaked in butter to menu in Japan

-- McDonald’s Japan’s Samurai Mac series: which burger is the greatest warrior of all?

© SoraNews24

©2022 GPlusMedia Inc.

20 Comments
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Do you get mugged on your way home after eating it? Or have they employed people to hurl abuse at Asian customers as way the case in NY earlier in the pandemic?

-4 ( +8 / -12 )

I lived in NYC for years. Never saw these square hamburgers anywhere in the city.

11 ( +13 / -2 )

In the UK McDonald's sells a vegan burger. Why can't that come over here?

They even have vegan burgers in McD in some large cities of China.

2 ( +8 / -6 )

Michael Machida: I saw square hamburgers all the time in NYC. They are the royalty of hamburgers there and even live in a White Castle.

5 ( +5 / -0 )

“I Feel Like I Went to N.Y. Burgers“

Ten minutes later, "I feel like I should have bought takoyaki instead N.Y. Bargars"

-2 ( +1 / -3 )

AllenToday  11:39 am JST

Michael Machida: I saw square hamburgers all the time in NYC. They are the royalty of hamburgers there and even live in a White Castle.

White Castle burgers are soooooooooo greasy. They're called 'Slyders' because the heavy grease makes them slide to your tummy. Another nickname for them is 'Belly Bombs'.

When I was stationed in Florida me and some friends got a 10-pack of them. The grease soaked thru the bag. They're called 'Krystal Burgers' there and they made us upchuck.

2 ( +4 / -2 )

It can imagine Nigel Tufnel going nuts trying to figure out how to handle a round patty on a square bun.

2 ( +3 / -1 )

Actually Shake Shack burgers will "take you to New York".

As they are from New York.

but I guess they dont need to advertise here.

2 ( +3 / -1 )

It doesn't matter what shape they are. Fast food crap is fast food crap.

4 ( +5 / -1 )

Does not matter how many shapes and names they come up with, it remains overprocessed, chemical-laden junk. Eat food, not junk.

1 ( +2 / -1 )

There will be soon London British Burger in Japan as Wagyu Burger is getting popular in UK although the beef isn't from Japan.

-1 ( +0 / -1 )

It doesn't matter what shape they are. Fast food crap is fast food crap.

Not really, you have good fast food and you have very bad fast food, good quality, and bad quality fast food.

0 ( +2 / -2 )

Now having said that, Japan MD is just really at the bottom of the barrel when it comes to junk food. Don't know why their quality is so bad compared to other countries around the world.

0 ( +0 / -0 )

bass4funkToday  12:58 am JST

It doesn't matter what shape they are. Fast food crap is fast food crap.

Not really, you have good fast food and you have very bad fast food, good quality, and bad quality fast food.

You're absolutely right. Burgers - Red Robin, Fuddruckers, MD, BK, others are good. And I've had other (local) burgers elsewhere that are heavenly.

Then you have Hardees (bad news) and the belly bombs.

Round, square, I don't care. Good is good and bad is bad.

Huey Lewis says, 'cool is the rule but sometimes Bad is Bad'.

-1 ( +0 / -1 )

Yeah, well @Plastic, while @Starpunk only got 10 burgers, ...

*Nigel always got *11.

1 ( +1 / -0 )

I wonder if In-N-Out Burger is coming to Japan?

0 ( +0 / -0 )

That would be a godsend @TomSan 11:40am but J Inc as a tradition of looking at franchise business plans & proposals (Panera Bread), politely refusing then, exploiting the concepts with their own spin. Ever walk into a suburban or countryside TRIAL Supercentre ? IDENTICAL logo font and interior schema to a North American WALMART Supercenter.

*- @*TomSan 11:40am: “I wonder if In-N-Out Burger is coming to Japan?” -

1 ( +1 / -0 )

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