Photo: McDonald's

McDonald’s Japan is bringing back its Beef Stew Pie

By Casey Baseel, SoraNews24

At SoraNews24, we’re of the opinion that pie is never really a bad thing, and so we’re happy to be tempted by McDonald’s Japan’s chocolate and strawberry pies every time we set foot inside one of their branches. Soon, though, McDonald’s Japan’s pies won’t just be for dessert, as they’re bringing back their Beef Stew Pies.


The Beef Stew Pie is a seasonal winter offering, with a crisp crust filled with beef, potatoes, and carrots. McDonald’s Japan even adds fond de veau veal stock to the piping hot stew, because just because this is fast food take-out that you eat with your hands doesn’t mean it can’t also be classy.


But McDonald’s Beef Stew Pie isn’t just for people who love stew and foodstuffs with fancy French names. It’s for people who love puns too! Since “pie” sounds very similar to “ai,” the Japanese words for “love” (well, one of them, anyway), McDonald’s marketing team has decided to have some fun with the packaging, which randomly features one of a number of pie/ai wordplay patterns.

▼ From left to right: Pai wa, ai da. (Pie is love.)

Pai sareru yori, pai shitai. (More than I want to be pie-ed, I want to pie.)

Pai wo sakendemo ii desu ka? (Is it OK if I shout pie?)


▼ Pai suru kimochi wo taisetsu ni. (Hold on to your feelings of pie.)

Pai shiteru. (I pie you.)


There’s even more romance in the air, or maybe we should say air passing through the romance, with random packages that have heart-shaped steam vents.


And since the marketing team is obviously not taking itself too seriously, neither is J-pop recording star Takanori Nishikawa, aka T.M.Revolution, who appears in a commercial for the Beef Stew Pie while swapping “pie” for “ai” in its lyrics.

McDonald’s Japan’s Beef Stew pie goes on sale December 6, priced at 220 yen. It’s scheduled to be available until early January.

Source, images: Press release

Read more stories from SoraNews24.

-- Japan’s Great Gratin Croquette Burger War begins: McDonald’s vs. Lotteria【Taste test】

-- Japan’s new Pie Maker kitchen gadget uses instant soup, curry packs to take you to pie paradise

-- McDonald’s Japan’s limited-edition pie pick-me-up: the Love Triangle Choco Pie【Taste Test】

© SoraNews24

©2024 GPlusMedia Inc.

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Looks like just the thing for one of these early winter days. I basically don’t eat beef, but just for the experience I may try it.

Don’t, of course, let your kids have it — it will put them on the road to ruin, you see.

0 ( +2 / -2 )

A good meat is indeed romantic ....I bought my wife one on a past wedding anniversary and we ate it sitting in the car at a car park overlooking the ocean .

By the look in her eyes I could tell she was smitten !

9 ( +9 / -0 )

not for me tried once and guess what-could compete with Usain Bolt on way to "office"...


-6 ( +0 / -6 )

Are these deep fried? Most McDonalds pies taste like they are. There is a crunchy bubbliness about the pastry.

I don't have a problem with unhealthy food being unhealthy. I'm just curious about how they are made.

0 ( +1 / -1 )

Just because it's called a pie, it doesn't mean it is one you see. Well, I wouldn't eat one, no way Pedro! I had one of their fake fried apple pies things about 40 years ago. Never again I said and I've kept to my word.

-7 ( +0 / -7 )

Not a big fan of these fried pies. KFC pot pies are better. I've only had proper savoury pies twice in Japan though; once in a British chippy in Kyoto where I could purchase my beloved chicken and mushroom pie, and today at a little hidden cafe in Mishima, where I tried an Aussie meat pie for the first time (it was chef's kiss).

not for me tried once and guess what-could compete with Usain Bolt on way to "office"...

That's some fast duck waddling. Did you make it?

2 ( +2 / -0 )

I live in New Zealand, meat pies are on sale everywhere.

Beef, chicken, bacon & egg, potato top, curried, vege,.

We even have a National competition for the best pie, it is a Big Deal here.

0 ( +2 / -2 )

I am sorry, I have been to about 18 different Miki D's globally and Japan's MD is by far the absolute worst when it comes to quality, presentation, and taste, it seems as if the marketing department doesn't care if I HAVE to go then I usually get something off the regular menu, their seasonal burgers are just so God-awful, either too dry, too, too much condiments, too salty, too small, I could go on, now contrast that to the South Korean MD and it's night and day, everything is on point, and their advertising does entice you into wanting to go in, better everything, but the Japanese version is the opposite, just the worst quality, Burger King is by far way better compared to Japan MD.

-1 ( +1 / -2 )

Zenji: Have you ever came across a mussel pie ??? I know mussels are very popular in NZ and their unique way they are sold in Supermarkets.

-3 ( +0 / -3 )

I live in New Zealand, meat pies are on sale everywhere.

Beef, chicken, bacon & egg, potato top, curried, vege,.

We even have a National competition for the best pie, it is a Big Deal here.

Yup! I was there back in the day when Georgie Pie was still in business. Those pies were BOSS! These McD's pies are not the greatest, but they will do.

1 ( +1 / -0 )

The food (sic) is shipped thousands of miles, the cheapest possible, made in industrial kitchens and heated up by lowly paid staff that have zero culinary skills-just thinking of it makes me feel nauseous!

-1 ( +0 / -1 )

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