McDonald’s Japan to serve 'American Vintage' burgers

By Michelle Lynn Dinh

McDonald’s Japan is taking the feeling of nostalgia and cramming it into a hamburger with their freshly announced American Vintage campaign, taking us back in time with 1950s diner fare, 1970s soul food and 1980s pop culture cuisine.

McDonald’s Japan has released delightfully old-time posters for their American Vintage campaign.

Three different series of the American Vintage campaign will be unveiled in McDonald’s restaurants across Japan starting with the 1950s American Diner menu on Jan 7 -- Diner Double Beef with Chicago-style steak sauce and mashed potatoes; Diner Honey Mustard with honey mustard, bacon, cheddar cheese and lettuce; and Classic Fries with Cheese, served with a sprinkle of “Bacon flavor topping.”

Next on McDonald’s Japan’s trip to yesteryear is 1970s soul food, served from the end of January to the middle of February -- Hot & Groovy Chicken; Hot & Groovy Beef.

Last up is 1980s Pop Culture from the middle of February until the beginning of March -- American BBQ Chicken; and American BBQ Beef.

If you’re hankering for what McDonald’s Japan deems to be a flavor of the past, then head on over to the Golden Arches for a healthy dose of nostalgia.

Source: McDonald’s Japan

Read more stories from RocketNews24. -- Top 10 Most Popular McDonald’s Burgers in Japan -- McDonald’s Japan now serving delicious balls of cheese and potato -- McDonald’s Japan Announces Return of Its Texas and Idaho Burgers

© RocketNews24

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Ok, ok... Who's the funny guy who told the Japanese that Americans ate mashed potatoes on their hamburgers in the 50's? Come on... fess up.

10 ( +12 / -2 )

"Groovy", that's a word you don't hear much these days.

1 ( +2 / -1 )

Hamburgers in the 50's were quite simple. I don't think they did the proper research. Are they just blowing hot air and think Americans don't know their hamburger culture? It's like that advertisement from Mr. Donuts: best tasting donuts in the world or most famous in the US, can't really recall. No one knows Mr. Donut back in the states. If these people just want to make a buck, do it, but don't advertise something historical that never took place or has no real correlation historically to that country.

2 ( +5 / -3 )

The advertising is aimed at the Japanese customers who won't question its authenticity, but just see it as something "cool".

3 ( +4 / -1 )

McDonald's in Japan keeps doing this--shuffling the same basic ingredients in different combinations without offering anything new or taste-worthy.

Talk about rearranging deck chairs on the Titanic...

3 ( +4 / -1 )

Groovy? Mashed potatoes? All cooked in trans fat? the reason Japanese have been so healthy as a society is its clean food. Better to serve sweet potato that is much healthier. Also most of McDonalds taters are GMO if you know what that is. Obesity is now problem with kids in Japan who eat too much junk food... and sugar drinks are basically poison for the system and the soul... and Japanese must stop smoking in McDonald's restaurants... especially next to children. Next they will be serving Udon

0 ( +4 / -4 )

Show us posters of what those 50's youngsters look like now, 60 years later, after a lifetime of eating McJunk. And no one should eat a burger that is as big as one's face.

Last line in this article "Golden Arches for a healthy dose of nostalgia" is pure irony.

100 thumbs up to Kimokekahuna Hawaii, too!

I hope everyone's New Year Resolution will include staying out of McD's and their ilk. Shame to go there, especially in Japan, a land full of great food!

2 ( +4 / -2 )

Hmmm, mashed potato on a hamburger. Can't be any worse than corn and mayonnaise on a pizza. I'll try it.

0 ( +2 / -2 )

I thought japan was already back in the 50s..Anyway I wonder if they are going to actually put some real salad into them or just a pickle and a dried leaf

-1 ( +3 / -4 )

I think McDonald's Japan is doing this because selling hamburgers in Japan is a highly competitive market, especially with competition from MOS Burger and Lotteria. That does explain all the types of hamburger sandwiches sold in Japan that just bewilders foreigners at times.

1 ( +2 / -1 )

Oh great. They are serving Soul food in McDonald's during Black History Month. I can't wait to try the Hot Groovy Beef and Chicken.

2 ( +3 / -1 )

"head on over to the Golden Arches for a healthy dose of nostalgia."

The word "healthy" here is ironic in the extreme, ha ha

No info on prices here, but I'm guessing these new burgers will be somewhere around 1,000 yen, lol.

2 ( +4 / -2 )

And they are STILL not gonna put enough mustard on it to call it a hamgburger.

1 ( +2 / -1 )

So they're going to go back to 100% all beef parties, no added chemicals, dyes and fillings? I highly, highly doubt it.

3 ( +7 / -4 )

So they're going to go back to 100% all beef parties, no added chemicals, dyes and fillings? I highly, highly doubt it.

Oh dear, tmarie. Thumbs down from our friendly sponsors? Here's more food for thought:

0 ( +0 / -0 ) go, girl! So true.

0 ( +0 / -0 )

15% beef in a McDonald's burger patty. YUMMO!

0 ( +1 / -1 )

Same product, slightly different flavoring.

I like McD's once in awhile for fun, but it always makes me feel a little sick after, so not too often.

sighclops -- 15%? Really?

1 ( +2 / -1 )

I grew up in the 50s. The McDonald's Daily Double is about as close as they get to a classic diner hamburger. Of course, I doubt they include the grease on the buns and the fries in the 'classic' menu. That's what made em good. I miss the diner and drive in food of the 50s and 60s. We didn't have the food nazis on us insisting everything had to be healthy and flavorless. Food actually tasted good. As far as how we look these days. Well, I need to lose a few pounds, but I'm looking pretty decent at 63, with no lingering effects from growing up on diner and drive in food. Of course. most of us were smart enough not to eat at those places 5 or 6+ times a week.

4 ( +4 / -0 )

I'll bet the 50s was a cool era. My dad used to always tell us about the awesom diners back in California and the food, greasy, but nostalgic and good. I just hope Miki D's doesn't overkill it. And they should stop using that Dijon mustard. All the burgers used classic French's mustard and shoving a hash brown between the thing and using some unknown brown sauce is NOT exactly hitting out of the ball park. Also, if they want to make a bigger burger, start off by giving it a bigger and juicer patty, make it look like its worth buying it.

3 ( +3 / -0 )

"American Vintage" prices would be nice, too.

2 ( +2 / -0 )

LMAO again Mickey D's was started in San bernardino and if you google their original menu it NEVER had a menu featuring mash potatoes or Chicago style sauce on any of it hamburgers. Don't slander an Icon of doing something to make a yen.

2 ( +2 / -0 )

that better no be another way of saying they are serving 10 year old back stock burgers....

Japan should not be fooled, by branding and easy buying, look at the fat problem in the west, in Japan you eat healthy and good food, don't trade that for industrialized garbage.

-1 ( +1 / -2 )

How does this tie in with Carmen Casanova's stated intention to add variety and glamour to their local menu to make more money? not a fan of McD's (makes me feel sick sometimes) but do eat it a few times a year out of neceissity or hungoverness - bet these specials cost a bomb ...

2 ( +2 / -0 )

AKBfan, don't you have a conbini nearby? Any of their offerings beat the chemical fest at McD. If you feel sick after eating there (and you should), why return, ever? Make it your New Year's Resolution to stay out of McD. :-)

0 ( +0 / -0 )

A Mcdonald's burger cost $0.15 in 1950, which, adjusted for inflation, is like $1.45 today, so anything on the dollar menu, or 100 yen menu is about the same price.

0 ( +0 / -0 )

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