food

Mexican premium fast-food restaurant Guzman y Gomez opens 4th store in Japan

16 Comments

Popular Mexican fast-food restaurant Guzman y Gomez (GYG) on Monday opened its fourth store in Japan, on the second floor of Sumitomo Fudosan Roppongi Grand Tower at Roppongi Itchome station.

GYG, which was established in Australia in 2006, serves premium Mexican hand-made food, with an emphasis on wellness and fresh ingredients. The most popular items are the burritos, a global food favorite. At GYG, you can customise your burrito by adding any salsa sauce or toppings. You can carry it and eat it in one hand — a perfect healthy meal for busy people on the go.

The restaurant marinates fillings for burritos and tacos and original spices daily and uses griddles to make fillings juicy. The pico de gallo is made fresh daily in house, and tortilla chips are fried every morning. Salsa and chips that aren’t used in a day are never re-served. Other menu items, such as guacamole, are also made fresh daily.

The restaurant decor has a pop Latin feeling with lots of vibrant colours and Latin music mixed by a DJ from New York.

The new store’s location is ideally situated near embassies, hotels and international companies.

GYG opened its first store in Japan in 2015 in Laforest Harajuku. The second one opened this year at the Ikspiari shopping mall at Tokyo Disney Resort and the third opened at Atre Shinagawa.

GYG owner Steven Marks said: “We’re all about food. We choose every ingredient with passion. We don’t use frozen chicken or frozen beef steak. Our pico de gallo is made from fresh tomato, onion and coriander, and our guacamole is always prepared on the same day to maintain freshness. All of our seven fillings are individually marinated with Mexican spices. All these efforts contribute to our premium, restaurant-like quality. Hospitable staff, the contemporary atmosphere and design of our stores and Latin music are all indispensable to providing our customers with the best Mexican dining-out experience.”

The new store is located at Sumitomo Fudosan Roppongi Grand Tower, Roppongi 3-2-1. Hours are 11 a.m.- 9 p.m.

As with all store opening days, customers will receive a free burrito. GYG has given out as many as 6,000 free burritos on past opening days.

For more information, visit http://gyg.jp/

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16 Comments
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This story drove me nuts! I'll be searching for some Cilantro today for a Mexican dinner tonight.

2 ( +2 / -0 )

"We're all about food." "A restaurant-like quality."

Well it IS a restaurant; you'd think those two things would be the minimum requirements, not marketing talking points.

3 ( +4 / -1 )

Is this essentially the same thing as Frijoles in Roppongi? Because I love that place.

-1 ( +0 / -1 )

This story drove me nuts! I'll be searching for some Cilantro today for a Mexican dinner tonight.

You would like Fukuoka, it's Cilantro heaven out here, almost every bigger supermarket has bushes of them. Sadly, we don't have real authentic Mexican cuisine out here, most of the Mexican style food is really watered down, No beans, burritos are difficult to find, so a lot of traditional Mexican foods are extremely Japanized. A lot of Japanese don't like cilantro which is odd since you can buy so much of the stuff. So I usually just make my own Mexican food, it's easier than going to most restaurants here.

1 ( +1 / -0 )

So I usually just make my own Mexican food

No guarantee of finding ANY Cilantro where I'm at. If I only had space for a garden. No Mex restaurants around either, not sure I'd try them anyway. I could pass for a pseudo Mexican Chef these days. lol

0 ( +0 / -0 )

A Mexican cuisine magazine, Cocina Vital. You can translate it with google. I don't know if they send subscriptions to Japan.

https://www.cocinavital.mx/recetas

(Recipes)

-1 ( +0 / -1 )

FizzBit,

The Latin name is Coriandrum sativum, also known as coriandro in Spain.

Try asking for Pakuchi [パクチ], its Thai name; or Coriander [コリアンダー] (English - see article); Kana [香菜]; or Shantsai [シャンツァイ], its Chinese name. These all refer to the leaves. The seeds are simply コリアンダー.

The first two names seem the most common in usage, and I've never heard or seen anyone using its other Spanish name cilantro here.

Happy hunting!

1 ( +1 / -0 )

SenseNotSoCommon

I've never heard or seen anyone using its other Spanish name cilantro here.

You're right. コリアンダー is always used, but thanks.

1 ( +1 / -0 )

Pretty excited about this place, I live nearby so got an opening discount in the mail. Will def have a try

-1 ( +0 / -1 )

Went and had a free burrito there for lunch. Didn't have to wait in line at all at 1pm. Plus they have free chips and guacamole going around with great staff working there, too. Nothing but good things to say.

0 ( +0 / -0 )

I love a good burrito, so I will definitely give this place a try.

0 ( +0 / -0 )

Coriander is usually written on the packages, but the people know it as Pakuchi.

Suppose to be able to grow it like a weed, but not me. It just dies. Maybe it needs a deep pot. Tastes great with cheese on my own home made hummus.

I find Mexican restaurants here to be greasy and lacking in tasty beans. Beans seem to come right out of the can with no spices added at all.

0 ( +0 / -0 )

Junk food. Pass.

-1 ( +1 / -2 )

"and Latin music mixed by a DJ from New York."

Wow, mixed by a dj from New York, must be good then! (I think that's what we are supposed to think).

0 ( +0 / -0 )

Japanese people are used to beans being sweet, as in anko, and so many don't like Mexican style re-fried beans, which is why re-fried beans are hard to find here.

-1 ( +0 / -1 )

Pleasantly surprised to learn that Mexican food is available in Japan, but with the owner being named 'Steven Marks" I must wonder just how authentically Mexican these dishes are. (No disrespect intended to Mr. Marks)

0 ( +0 / -0 )

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