food

Mister Donut Japan to change product ingredients for first time in 42 years

14 Comments

On April 9, Duskin Co, operators of the Mister Donut franchise in Japan, announced they would be making changes to the batter and oil they used for their product in order to better bring out the original taste of the donuts themselves. This is the first time for Mister Donut Japan to undergo a major change in ingredients since opening 41 years ago in 1971.

Amid sluggish sales, the chain is hoping the changes will help it better compete against convenience stores which are increasingly offering full lineups of Western-style confectionaries. The new donuts will go on sale from April 26 at current prices.

Raw ingredients such as batter and honey will be changed for some products. A Mister Donut’s staple, the “Old Fashion”, will see changes made to the sugar and flour mix of its batter in order to improve the product’s texture. The sweetness of the honey used to glaze the Honey Dip will also be increased.

The company will use its own original oil for frying. The amount of trans fat has been decreased, and the donuts will be prepared in such a way to ensure they do not lose any of their original flavors such as raw milk.

Source: Tokyo Shimbun

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14 Comments
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They had better not mess with the Angel Creme donuts! Or the Old Fashioned donuts!

5 ( +5 / -0 )

the “Old Fashion”, will see changes made to the sugar and flour mix of its batter in order to improve the product’s texture. The sweetness of the honey used to glaze the Honey Dip will also be increased.<<

Sigh. "Improve texture" almost certainly means more sugar in the batter too, as sugar makes things crisper. Byebye to Japan's not-too-sweet sweet treats...

-1 ( +3 / -4 )

Probably make everything mushy to "appeal to the Japanese palate", like those awful "mochi-mochi shokkan" donuts that have the texture of wet, sweaty bread.

A Mister Donut’s staple, the “Old Fashion”, will see changes made to the sugar and flour mix of its batter in order to improve the product’s texture.

So... it's not "Old Fashion" (sic) anymore then, is it?

-3 ( +1 / -4 )

Whether its new ingredients or old, Mr.Donuts just don't taste like donuts to me. Can live without it. Also, it would be nice to have fruit filled donuts once in awhile instead of everything chocolate or custard!

3 ( +3 / -0 )

The sweetness of the honey .... will also be increased.

They will make the bees work harder ?

4 ( +4 / -0 )

Whether its new ingredients or old, Mr.Donuts just don't taste like donuts to me. Can live without it. Also, it would be nice to have fruit filled donuts once in awhile instead of everything chocolate or custard!

Have to agree with you bass4. I find Mr. Donutsdonuts to be rather chewy. Theyre kind of nice, but I could never call them real donuts.

0 ( +0 / -0 )

I try to avoid sweet foods now, but back in the day, I really liked Mr Donuts - and i still would, if I ever had them. Love the cruellers (sp.?), and I think that generally their baked goods are very nice.

I remember all the fuss when Krispy Kreme came to Japan, and I remember how underwhelmed - disappointed, really - I was with them. Dry and rather tasteless and way too sweet.

I hope Mr D's isn't going to try to imitate KK.

0 ( +1 / -1 )

I find Mr. Donuts to be not bad, but more like puffy bread with wax frosting than the heavier, sweeter donuts that Americans enjoy. Only one of their donuts is like what you'd get "back home": the cruller that Maria so rightly praises. Krispy Kreme is a typical US-style donut. This is what cops and kids get every day in the US. That explains a lot, no?

1 ( +1 / -0 )

I hope their new original oil doesn't include any leftover chemicals from Duskin's cleaning supplies...

1 ( +1 / -0 )

Personally prefer the not-so-sweet donuts than KK's offerings. Hopefully they don't change the flavor that much.

I wonder if Winchell's or Dunkin' Donuts ever tried opening a store in Japan before.

-2 ( +1 / -3 )

Actually, Mr. Donut and Dunkin' Donuts were founded by brothers. Dunkin' Donuts was acquired by Allied-Lyons in 1989, then days later, bought Mr. Donut. At that point, Mr. Donut was a subsidiary of Dunkin' Donuts.

My memory gets fuzzy but I think Duskin acquired all Japan Mr. Donuts and Dunkin' Donuts, then gradually renamed the Dunkin' ones to Mr. Donut. I actually remember getting coffee at a Tokyo ダンキン in the mid-90s.

I wonder if the Duskin purchase also involved a lockout on using the "Dunkin' Donuts" name in Japan. It seems doubtful that Dunkin' will come back here, though it sure would be nice, along with Winchells and Tim Horton. I do like some Timbits with my kawfee.

0 ( +0 / -0 )

When does this go into effect? I'd like to give it a go.

1 ( +1 / -0 )

I am glad to be waiting for the new donuts with new ingredients for better flavor. Added to say "Please produce low calories donuts, It is enough to make only one kind donut."

0 ( +0 / -0 )

Seconded on the Angel Creams: Leave them alone! (Going by the name I'm not sure I wanna know what they're made of anyhow :p )

0 ( +0 / -0 )

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