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Mister Donut revamps autumn sweet potato doughnuts for fancy ‘Satsumaimo-de’ lineup

By grape Japan

When it comes to seasonal flavors, no country is more on the ball than Japan. In the next few weeks, as the weather starts to subtly change, you’ll suddenly see all kinds of autumn-appropriate tastes appearing in shops, cafes and restaurants. An ingredient which is absolutely synonymous with autumn at this point, is the sweet potato.

Every year, Japanese doughnut chain Mister Donut releases a range of delicious, sweet potato-orientated treats. They use the clever moniker of Satsumaimo-de, a mix of satsumaimo the Japanese word for sweet potato, and the French word "mode." For this year's lineup, some old favorites have been revamped and some new contenders are appearing.

For the Mitsu Imo doughnut, not only has the taste of a sweet potato been replicated, but also the soft and moist texture.


There’s few things more heavenly than potato and butter, so this classic combo can be found in the Mitsu Imo Butter Flavor' doughnut.


Beni Imo takes on the image of the purple sweet potato, with a beni-imo glaze and sesame seed topping.


Daigaku Imo, which means ‘university potatoes’ are a popular candied sweet potato snack. The sweet glaze is based on this ever-popular treat, and the doughnut has been sprinkled with sesame seeds.


Lastly, this doughnut is simply called the Sweet Potato, taken from the English word for the autumn specialty. Rather than a glaze, this one is topped with a sweet potato cream and a dash of sesame seeds.


These doughnuts can be found at Mister Donut branches in Japan until around the end of November. Each doughnut costs between 140 and 154 yen, with differing prices depending on if you eat in or take out.

Read more stories from grape Japan.

-- Apples become mini festival floats in new menu highlighting Aomori’s prefectural specialties

-- Cup Noodle shows how their new cat and fox lid covers can fill in for summer homework projects

-- Peeling corn has never felt so good! Kernels slide off like butter with this Japanese corn peeler

© grape Japan

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They still exist?

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Just had a morning cup of genmaicha, wish I could have had one of these donuts to accompany it.

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