Photo: Mujirushi Ryohin

Muji’s new soy meat can be stored at room temperature, needs no hydration

By Casey Baseel, SoraNews24

Japanese lifestyle brand Mujirushi Ryohin, better known internationally as just Muji, has an amazingly wide product lineup. In addition to furniture, clothing, appliances, and stationery, they also offer a constantly expanding selection of food and beverages, and the newest additions are four varieties of plant-based meat.

Two of them, the Soy Meat Hamburger Steak and Soy Meat Meatballs, are pretty much ready for the plate. All you have to do is add whatever sauces or seasonings you want.


Meanwhile, the Soy Ground Meat and Thin-sliced Soy Meat are for cooking your favorite recipes with, standing in as substitutes for conventional meat.


▼ The Soy Ground Meat going into some spicy mapo tofu


With the expanding availability of plant-based meats in Japan, it was only a matter of time until Muji entered this sector of the culinary market. But while some might say they’re late to the party, they’re showing up with a cool party trick: they require no refrigeration, and can be stored at room temperature in their vacuum-sealed pouches.

Muji’s soy meat isn’t dried, though, and so you don’t need to rehydrate it – it can go straight into your stomach or pan.


All four types of Muji plant-based meat are priced at 290 yen and are available here through the chain’s online shop.

Source: PR Times

Read more stories from SoraNews24.

-- Mujirushi’s Japanese micro-houses are finally on sale to the general public!

-- We try NEXT MEATS meatless yakiniku: Does it live up to our meat-lover expectations?

-- Japanese interior brand Muji opening its first hotel ever in the heart of Tokyo

© SoraNews24

©2021 GPlusMedia Inc.

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generically modified or not?

0 ( +2 / -2 )

“With the expanding availability of plant-based meats in Japan” - where is this expanding availability? Please tell us where else sells plant based meats

1 ( +1 / -0 )

 Please tell us where else sells plant based meats

Green's Vegetarian on Rakuten has a variety of plant-based meats from different companies.

The Nature Shop Karuna which has a physical store in Aichi and an online store.

AEON sells plant-based meats in retort packets.

Next Meat.



2 ( +2 / -0 )

If you don’t want to eat meat, eat vegetables but why so desperate calling substitutes “ meat”.

3 ( +5 / -2 )

If you don’t want to eat meat, eat vegetables but why so desperate calling substitutes “ meat”.

Because many vegetarians and vegans used to eat meat and have decided to stop doing so either out of concern for their health, animals or the environment. But it's difficult to suddenly say you don't like the taste or texture of something you've always been eating.

I don't ever feel the need to eat KFC but it doesn't mean I hate the smell whenever I pass a KFC shop. I even tried the vegan KFC burger earlier this year (not in Japan, of course). That was the first time I went into KFC for years and years.

2 ( +2 / -0 )

It is not meat.

2 ( +3 / -1 )

 Please tell us where else sells plant based meats

Almost all of the local supermarkets here in the sticks have it, usually tucked in beside the koyadofu and dried beans.

Don't go looking for it in the meat section.

Have to say I'm a bit wary of ready-to-eat food that will keep for ever at room temperature, makes me wonder what concoction of preservatives is involved. The link at the end of the article doesn't give a list of ingredients, so I won't be rushing out to buy this - which is just as well, since it says all four products are sold out and they don't know when they'll be getting more in.

2 ( +2 / -0 )

My missus uses it from time to time. The mince and the fake kara-age. The latter is dry, so I prefer the former.

it sounds like some meat substitute dishes are very high in sodium. Depending on your ticker and activity level, that could be bad for you. It doesn't bother me personally.

This will sound like carping, but it is sad and a bit mystifying that something made of soy works out more expensive that a piece of a cow that was fed large amounts of soy. I guess it is all down to subsidies, but there is something wrong there.

I look forward to trying the Impossible Burger when it hits Japan. Thanks to the links above, it looks like you can buy veggie sausage mix in Japan, which I used to eat 30 years ago. It is easy to fake the taste of sausages because it relies on flavourings like sage, onion powder, and black pepper.

4 ( +4 / -0 )

If you get a chance, try the NaturMeat wieners and ham-type luncheon meat made by Nippon Ham.

I have not eaten meat for decades, but my mom would always buy stock up on these gawd-awful soy wieners when I'd go home in the summer so I'd have something for the BBQ. I ate them out of gratitude to her, slathered in sauercraut. My conclusion - vegans don't know how to make weiners.

Nippon Ham, however, knows wiener flavour.

Now why would a Ham company make veggie food? They started the NaturMeat - meat-free product line up as a test product to hedge bets against the spread of the African swine flu.

0 ( +0 / -0 )

Well done. I'd love to try a veggie Christmas this year.

0 ( +0 / -0 )

Dunno which is worse , eating meat or the meat like " substitutes with who knows what kind of artificial chemicals in it.

-1 ( +0 / -1 )

I went past Muji on the way to work. Unless milk and eggs grow on trees, I would hardly call these products plant-based. Does the author actually understand the meaning of the word, I wonder.

1 ( +1 / -0 )

 Unless milk and eggs grow on trees, I would hardly call these products plant-based. 

True, two of the four products in the line contain milk and eggs - the meatballs and the patty. The mince and the slices don't have any dairy listed in the ingredients.

Unfortunately and especially in Japan, plant-based, or 'veggie', don't necessarily mean vegetarian or vegan. Ingredients lists are rarely comprehensive, so when in doubt, call the company.

0 ( +0 / -0 )

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