Pepsi rolls out a new shape for bottle

Do not be surprised if a simple change in bottle shape results in a great increase in sales. These marketing people are no slouch and they know what they're doing, especially in Japan.

Don't give to the kids.

I doubt there's any sugar in it. Sugar's too good for this drink.

=60% less sugar with the new mystery ingredient by Senomyx.

So what exactly is this magic ingredient that will be appearing in a new version of Pepsi, and how is it made? Unfortunately, those questions are hard to answer. Senomyx... refers to them only as 'enhancers' or 'ingredients'... The products work by triggering receptors on the tongue and tricking your taste buds into sensing sweetness — or saltiness or coolness, in the case of the company's other programs... So are Senomyx's covert ingredients safe? That, too, is anyone's guess... many of its enhancers have 'been granted'GRAS (Generally Recognized As Safe) status, but all that means is that the company did its own assessment and then concluded everything was fine. We don't know whether Senomyx did any testing since the company isn't required to submit anything to the FDA. There's no reason to think that Senomyx's products will cause harm, but until or unless Pepsi decides to share details about how exactly it's achieving a 60 percent reduction in sugar while keeping the taste the same, customers will be drinking their 'scientifically advantaged' sodas completely in the dark.”

Do people actually hold bottles by the bottom? I hold my pop bottles closer to the top, so this change does nothing for me.

Great chrome-stripper...

Can't say I've ever bought a bottle of anything based on the shape of said bottle...

Miffy - I doubt there's any sugar in it. Sugar's too good for this drink.

Do I care? No. Don't touch sugar water.

That bottle is not going to be easier to hold.

This was to be expected. Mountain Dew (a Pepsi product) did the same thing a few months back. Ditto that, Kimokekahuna, biodegradable would really be nice!

What is Pepsi doing to make their bottle bio degrad or edible.