Gary Erickson and Kit Crawford, owners of Clif Bar & Company, recently held a launch event for the Japanese edition of Erickson’s book “Raising the Bar” at the Tokyo American Club.
CLIF Bar, the leading energy bar in the United States and Canada, is starting to gain popularity in Japan.
CLIF Bar was born on an outdoor adventure in 1990 by company founder and avid cyclist Erickson, who developed the energy bar with a blend of wholesome ingredients after a 175-mile (280-km) bike ride.
At the launch event, Erickson recalled the bike ride which he called his “epiphany” ride. He said that after eating the energy bar, he thought he could create an even more delicious one. And he hasn't looked back since.
Since launching his business in 1990, the company has grown rapidly. The book chronicles how he organized the business and how he has made CLIF Bar the No. 1 energy bar in the U.S. and Canada. The book explains Erickson's passion for life and business, and how he overcame setbacks. Through telling stories of his hopes, aspirations and failures, Erickson said he hopes many people will be encouraged and not give up on their goals.
CLIF Bars provide a balanced nutrition and come in six delicious flavors, such as chocolate chip, crunchy peanut butter, blueberry crisp and so on. Most of the ingredients are organic and natural.
CLIF Bars are distributed in Japan by MIE PROJECT, a leading import company of organic food and outdoor sporting good store A&F. You can order six bars for 972 yen at the A&F online shop.© Japan Today