Say hello to the world’s first sakura-flavored energy drink from Red Bull.
If you ever wanted a pick-me-up to get you through the "hanami" (cherry blossom viewing) party season, Red Bull’s got you covered this year with an appropriately themed beverage. Simply called “The Spring Edition”, the sakura-flavored energy drink comes in a pink-and-silver can and will be available all over Japan in limited numbers from Feb 16.
Retailing for 190 yen, the eye-catching product will be released just ahead of the cherry blossom season, which generally runs from mid-March through early April on the mainland.
For those who want a taste of energising pink blossoms before the scheduled release date, a selection of convenience stores around the country will be carrying the product from Feb 9, where it will be packaged together in a two-piece set with Red Bull’s grape-flavored Blue Edition, which was released in October last year.
Here’s what Japanese readers had to say about the upcoming release:
“Full speed to diabetes” “This looks delicious” “This will end up in the bargain bin” “I can’t wait to try this!” “I’ve never liked any type of sakura-flavored drink, so I’m sure I won’t like this” “The pink design looks great but sakura flavor sounds disgusting” “I wonder if mixing the blue and pink drinks together will give you the strongest effect?”
With reader opinions divided, it will be interesting to see how this fares on the Japanese market.
Source: My Game News Flash
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