Sayonara Quarter Pounder: McDonald’s Japan takes iconic burger off its menu

By Oona McGee, RocketNews24

While McDonald’s Japan is known for its limited-edition special seasonal releases, it’s not every day it announces it will be taking an item away from its regular menu.

Sadly that’s what happened last week when the fast food chain put up a notice on its website to let customers know that the Quarter Pounder with Cheese will no longer be available for sale from April 4.

The notice, printed in Japanese to the left of the burger image, also appeared on the page for the Double Quarter Pounder with Cheese, which will also disappear from the menu on April 4.

While no reason has been given for the decision to pull the two burgers from the menu, according to media reports in Japan, a spokesperson for the company has claimed the change was part of a plan to revamp their menu, rather than a result of poor sales.

Regardless of the reason, fans of the burgers in Japan were less than thrilled with the news, taking to Twitter to vent their frustration.

The hashtag #クォーターパウンダー or #quarterpounder on Twitter is now accompanied by tears.

While the official announcement names April 4 as the last day of sales for the burgers, McDonald’s has also mentioned that sales may finish earlier at certain outlets, depending on when they run out of stock.

So if you’re looking to savour the flavour of a Quarter Pounder in Japan, be sure to get in quick before they disappear, as it’ll involve an overseas trip to buy one in the future.

Source: Net Lab

Read more stories from RocketNews24. -- McDonald’s Japan to give new burgers away for free—provided you have the right name -- Free Wi-Fi coming to McDonald’s Japan branches -- KFC now has hamburgers in Japan, no chicken or frying involved

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Too bad... I remember when the Quarter Pounder started in Japan. I was working at the only McD's in Hiroshima at the time when I was in high school.

0 ( +2 / -2 )

Sad, but it gives other burger chains a chance to fill that void, Miki-D's Japan is horrible, not that the US version is THAT much better, but most of the quality of the Japanese seasonal menus are just horrible. This would be a great opportunity for chains like Burger King, Wendy's or Carl's Jr. to enter the market. Their burgers taste better anyway. The ONLY real good thing about Miki-D's are their fries and breakfast, the rest can fall by the wayside.

-3 ( +0 / -3 )

Woah! I thought the Quarter Pounder was part of the core menu? That's pretty sad..

@bass4funk: Yeah I'd like to see more from BK and Wendy's. They're both in Roppongi but they need some delivery options to properly compete I think

0 ( +0 / -0 )

Maybe it has something to do with this? < >

0 ( +0 / -0 )

It's been canceled because in the states McDonald's is beginning to make hamburgers with fresh beef instead of frozen.

-1 ( +0 / -1 )

It's not 1st April yet is it?

1 ( +1 / -0 )

I wish it was "sayonara, McDonalds."

-1 ( +0 / -1 )

...the Double Quarter Pounder with Cheese

Why not just call the half-pounder instead? Alternative math?

-1 ( +0 / -1 )

Rats. This was the only burger on the menu that I would actually order. Not sure how many they sold because they always gave you a bit of a look when you ordered, almost as if I were the only person that day who wanted one.

1 ( +1 / -0 )

So sad, but in actuality, does anyone in Japan have a clue about what a pound is?

-2 ( +0 / -2 )

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