Sega, established in 1960, is celebrating its 60th anniversary with something we can all get behind: food.
They’ve decided to release a new type and flavor of taiyaki — a fish-shaped cake traditionally filled with custard or red bean paste — designed to look like one of its most popular and classic characters: Sonic the Hedgehog.
▼ The front of the taiyaki features a smiling Sonic…
▼ …and the back has the classic title logo.
Like the corned beef taiyaki that Sega released in the past, the “Sonic the Hedgehog-yaki” have a not-so-traditional flavor as well: chili cheese dog.
They’re available for 300 yen per cake only at Sega no Taiyaki shops in Tokyo’s Ikebukuro and Akihabara neighborhoods.
“But it’s too cool to eat! I want to bring it home as a souvenir,” you may be thinking. You’re in luck: they’re also selling Sonic taiyaki pin badges (that are not edible), available for 350 yen each.
▼ He’s eating a traditional taiyaki, probably because it would be a little strange if he were eating one shaped like himself.
Sources, images: PR Times
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