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Beginning on Monday, Soup Stock Tokyo Co Ltd will start selling frozen soups that are approaching their expiration date on their official online store, to be delivered by refrigerated courier service to Japanese residents.
Soup Stock Tokyo takes care in selecting good ingredients and makes soup to serve as many customers as possible while doing their best to utilize those ingredients in the best way possible. Even so, there are inevitably leftovers in the stores.
In recent years, European countries have been taking measures to deal with food waste. In France, a law was enacted to prohibit the disposal of food in supermarkets. In Denmark, there's a supermarket specializing in expired food. In Germany, the food-sharing movement is gaining momentum, and more people are sharing uneaten food with others.
Inspired by these trends abroad, and determined to stop wasting food as well as the time and effort of the producers and many other people involved in making it, Soup Stock Tokyo began selling frozen soup a few years ago at their online store on an irregular basis. Customers could thus purchase soup approaching their expiration date (but which still have more than a month to go) at reasonable prices, including transportation costs.
Now, Soup Stock Tokyo is reestablishing this service. Thus, they hope that delicious soup will be delivered to those who enjoy it.
Details
Sales outlet: Soup Stock Tokyo official online store
On sale from: Sept 20, 10:00 JST
Price: 15 soup set, 6,750 yen (including tax and domestic shipping)
Availability: Until supplies are depleted
Products: Please check the abovementioned website
Note: Soup selection will be made by the store.
Soup Stock Tokyo will continue selling surplus soup online on an irregular basis when the need arises.
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- External Link
- https://grapee.jp/en/
5 Comments
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quercetum
One of my combos is SoupStock Omotesando station then coffee at Dean & Deluca next door. I only wished they weren't in the basement but on street level with windows to enjoy the zelkova trees.
Tokyo borscht is my favorite and here is SoupStock recipe for it that appeared in the magazine 文藝春秋.
https://crea.bunshun.jp/common/contents/tieup/sst/pdf/36-37.pdf
GBR48
SoupStock Tokyo's soup is absolutely delicious. Trips back to my apartment via Omotesandō Station have been known to involve the purchase of a bagel from the bagel store and a large container of soup 'to go'. If you can't speak the language, just point at the photos.
The issue of delivering frozen produce can only really be cracked by partnering with a supermarket that does regular local deliveries, using EV delivery vans with on-board cooling and freezing. It may be simpler to sell it to passers-by (and commuters at their station eateries) on their way home. It can defrost a little on the remainder of their journey and then they can heat it up for their dinner. I doubt they would have any trouble clearing stock.
The alternative is to explore dried soup, which can maintain nutritional value for years and can be sent through the post. In the 1970s, soup cubes were popular in the UK. As a child I was fascinated by them, as by packet cake mixes and Angel Delight. Just add water. It was like magic.
Dried products are a staple of disaster relief and low cost food. This has not helped their gastronomic reputation, although the noodle market is popular. Perhaps more work needs to be done creating dried soup mixes with larger pieces of higher quality ingredients. Less soup cube and more chunky mixture. Drying is a good way of preventing food waste. Given what is coming with climate change, we might need to revisit such technologies.
starpunk
It's better than just dumping it, but they should sell it off at a lower rate or give it away to homeless people. Don't waste it.
Kumagaijin
Less food waste, but a larger carbon footprint if you counter in the transportation usage for delivery, plus electricity to keep it frozen.
Pukey2
Frozen and near-expired? But still at THAT price?