food

Watch your language: Tasty words 'luring' people to healthier foods

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By Thin Lei Win

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If you can't think for yourself, then yes, tasty words can lure you.

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It's really not rocket science. Restaurants have known for years that words sell.

One study showed that dishes labeled with sensory descriptors such as “tender,” “succulent,” and “satin”; cultural/geographic terms like “Cajun” and “Italian”; and nostalgic terms like “homestyle,” “traditional,” and “Grandma’s” versus the same meals without those extra descriptors revealed an important insight: the descriptive labels increased sales by 27%.

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