Photo: SoraNews24

We embrace Chigyu, the most controversial beef bowl in Japan

By SoraNews24

Gyudon, or beef bowls, are hugely popular in Japan, with a number of chains like Yoshinoya, Matsuya and Sukiya specializing in them. Our own reporter Seiji Nakazawa is a huge fan of them, and he remembers when Sukiya made the revolutionary decision to add cheese to one of their beef bowls, making it the only chain to serve Cheese Gyudon, or Chigyu, to use its locally abbreviated name.

Seiji quickly became a huge fan of Chigyu, eating it whenever he could. However, back in 2017, his beloved choice of beef bowl became the subject of controversy, when Sega CCO Toshihiro Nagoshi publicly commented that Puyo Puyo game players “look like they eat cheese beef bowls“. It’d already been a bit of a thing online to label dorky looking men as Chigyu, due to their supposed beef bowl preference, but this comment from a high-profile Sega exec made the derogatory stereotype even more widely known, leading Seiji to feel too self-conscious to order it.

It’s been a while now since Seiji last ate Chigyu, but the other week, when someone told him life was short so he should do what he wants and ignore those who might not like it, he decided to head down to Sukiya once again.


Scanning the menu, there it was, the Melty Three-Cheese Beef Bowl, only now it was more expensive than when he’d last seen it, priced at 580 yen.


It still looked as good as ever, though, so he boldly ordered it, and when he received it he found there’d been another change since his last visit, as the beef bowl came with a bottle of Tabasco sauce.


“Is it possible for Tabasco to taste good in a Chigyu?” Seiji wondered, as he didn’t think the sauce would go well with something containing Japanese-style soup stock. Still, he was now a brave new man facing his fears, so decided to try it anyway.


It was a decision he didn’t regret, as the combination of cheesy beef and Tabasco turned out to be super delicious. The taste of the Japanese-style soup stock had been dialled down beneath the cheese so there was no problem with this pairing, and he ended up splashing dollops of Tabasco over the rest of the bowl.


Feeling as if he’d unlocked another level of deliciousness to the already delicious Chigyu, it didn’t take long for Seiji to gobble up the entire thing.


It tasted even better than he’d remembered, and after finishing the bowl, he couldn’t help but wonder why a dish this good became such a derogatory slur against dorky looking men.

Beef and cheese on rice is a cheap meal that has wide-ranging appeal, regardless of how you look or whatever labels members of society want to place on you. If he’s branded a Chigyu by the haters just for liking a delicious dish, then so be it. In the end, that’s their problem, not his, and he encourages everyone to be bold and embrace the Chigyu. You’ll be glad you did.

Photos ©SoraNews24

Read more stories from SoraNews24.

-- Sega apologizes after exec says Puyo Puyo players eat beef bowls with cheese

-- Beef bowl chain shows how to turn gyudon into cheese-tastic baked doria with almost no effort

-- Does US$50 canned wagyu beef make for a great beef bowl? We find out【Taste test】

© SoraNews24

©2024 GPlusMedia Inc.

Login to comment

I would like this with or without cheese and with or without Tabasco. Some dishes are good no matter the variations. (Ramen and Udon, for instance.) I would love to try this in all its variations.

3 ( +4 / -1 )

How controversial, I can’t believe my eyes. Mind you I wouldn’t eat it, the cheese is that awful shredded muck you buy from supermarkets here, yucky wucky!

Once a week I go to Sukiya with my son and get the Mega gyudon and 4 onsen tamago to take away and eat while we watch a movie or summink.

Still can’t fathom why this is controversial though and I’d imagine adding tobacco would make it taste really weird.

-8 ( +1 / -9 )

If it is 3 cheeses, what are the cheese varieties used?

2 ( +2 / -0 )

Seiji-kun is way behind the times. I've been eating this for years and Tabasco has always been available.

3 ( +3 / -0 )

Much enjoyed reading this one. May even try it someday.

2 ( +2 / -0 )

8 think it can only be controversial because of how horrible the type of cheese they use is.

-1 ( +1 / -2 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites