Yakult to open dessert store in Japan, release new ice cream in supermarkets

Yakult has made a name for itself around the world with its sweetened probiotic milk drinks, served up in distinctive palm-sized bottles with shiny foil lids. First introduced to the market in 1935, Yakult has long been touted as a healthy beverage to help maintain good gut flora, as each bottle is said to contain more than 10 billion Lactobacillus paracasei Shirota bacteria.

Now, the brand is branching out to bring its healthy bacteria to the dessert world, with a new pop-up store set to open in Tokyo’s trendy Shibuya 109 building on June 1. Called the Yakult Ice Cream Shop, the pop-up will appear at Shibuya 109’s Imada Kitchen, where they’ll be mixing up their popular ice creams, soft serves and shakes with the probiotic drink for a brand new series of never-before-seen menu items.

There are seven tasty treats in the lineup, starting with a new Ice cream and Sherbet (450 yen each), which can be ordered separately (two scoops) or as a mix, with one scoop of each.

▼ Ice cream

▼ Sherbet

Then there’s the Ice de Yakult Shake (500 yen), which is said to be “an unprecedented shake” that contains live lactic acid bacteria and has a creamy Yakult taste.

The Yakult Soft Serve (450 yen) is said to embody freshness and “chill”, with the company explaining the double-meaning of the English word “chill” to mean both “cold” and “relax”, as in the phrase “chill out”.

▼ Netflix and…Yakult?

Finally, we have the Yakult Parfait (600 yen), which comes in two flavors: Berry, for a fruity fresh sweetness, and Caramel, for a rich and decadent sweetness.

▼ Berry

▼ Caramel

Each sweet offering comes with a cute wafer in the shape of a Yakult bottle, to remind you that you’re getting a good side of Lactobacillus with your dessert. The new pop-up store will only be around for a limited time, from June 1 to Aug 1, but if you can’t make it out to Shibuya, you can always keep an eye out for the new Ice de Yakult, which will be on sale in limited numbers at Tokyu Store supermarkets around the country from June 1.

▼ The Ice de Yakult was developed in conjunction with Imada Kitchen.

Store information

Imada Kitchen Yakult Icxe Cream Shop / イマダキッチン「ヤクルトのアイス屋さん」

Address: Tokyo-to, Shibuya-ku, Dogenzaka 2-29-1

東京都渋谷区道玄坂2-29-1

Open 11 a.m.-9 p.m.

Website

Source: PR Times

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