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FDA's new anti-smoking campaign uses hip-hop to target youth

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By MATTHEW PERRONE

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To be sure, hip-hop’s origins as an anti-establishment, urban movement seem to clash with the federal government’s buttoned-down image.

I expect tobacco company executives are also fairly buttoned-down. The FDA should make a video showing a bunch of greedy old white dudes in suits conspiring with politicians and the taxman to murder a new hip-hop generation with lethally poisonous products. Because that's precisely what's happening.

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