Cashing in on DNA: Race on to unlock value in genetic data

How long will it be before the drug companies start trying to sell tailored medicines to individuals who were kind enough to give their DNA code away?

Hopefully soon. Medicine tailored to your specific suites of genes will be far more effective than the one size fits all sledgehammer treatments currently available and with fewer side effects.

This will be even more effective in diseases such as cancers where it is your genes running amok.