Each October, the annual Peninsula in Pink campaign raises awareness and funds for local charities that are leading the fight against breast cancer and providing much-needed care for patients. Over the course of the month, guests may enjoy pink-inspired dining and spa experiences, with 500 yen from each sale being donated to the Japan Breast Cancer Screening Society and Keep A Breast Japan.
In a show of solidarity with cancer survivors and their families, and underscoring the architect’s vision of a Japanese lantern when lit at night, The Peninsula Tokyo will become a shining pink beacon, when all sides of its soaring 100-meter exterior are illuminated in pink. All staff members will wear a specially commissioned pink ribbon pin, and the hotel’s decorative bouquets will also feature pink-colored flowers.
Guests can also enjoy specially designed pink-themed welcome amenities, dining and spa promotions, and pink ribbon pins will be on sale to raise additional funds for the selected breast cancer foundations.© Japan Today