What if you knew a cookie would take 20 minutes to run off?

I do look at the calories in labels when shopping for snacks and convenience food. I won't buy things that don't list calories, outside of whole foods, such as fresh fruit, boiled eggs, etc.

I love the idea of the walk / run minutes symbols. (Though each person's individual burn rate is going to be very different. Most likely these rates are based on white American males aged 18-25, of "average" weight/muscle mass.) I think they might encourage me to exercise more, to "earn the choco, by pre-burning the choco". I'd probably enjoy the chocolate even more, as well.

It might be worth a test trial in a couple of different localities ( urban, rural, wealthy & poor) to get a handle on its impact, then we can have a discussion based on some evidence.

Personally think there should not be a “soda tax” but a sugar tax on all food and drink, so much per milligram of sugar in all manufactured foods and drinks.

Ultimately it is down to personal choice, so educate and inform then people can make their own choice, for example I don’t eat sugary or processed foods, but it’s Christmas so for a couple of days I will be scoffing biscuits, mince pies, chocolates etc. That’s my choice in full understanding of what I am eating.

A calorie is not a calorie. The idea that it makes no difference for if you get the same amount of calories from a can of sugary soda or from some vegetables is insane. Just stop eating junk and don´t worry about calories.

What if you knew a cookie would take 20 minutes to run off?

I like cookies. I do not appreciate some government agency using my tax money to tell me what, or how much of something, I should be eating.

Health experts for years have pushed for clearer food labeling to empower people to make better choices.

People are currently empowered to make their own choices. It appears that some so-called "health experts" reject the idea that consumer should be allowed to make their own choices.