Around 3 a.m. on April 23, SMAP singer Tsuyoshi Kusanagi was found shouting alone in a park near Tokyo Midtown, heavily intoxicated and completely naked. He was arrested by the Akasaka Police Department for public indecency. He later told the police he has no recollection about his misbehavior, and a police search of his home cleared him of any other wrongdoings.
Owing to his high profile as a celebrity, though, sources say that he will be suspended from work for at least a full year. The incident will impact the TV programs Kusanagi appears in, but a far worse problem is expected from the cancellation of advertising contracts. The pop star had been featured in TV commercials and promotional campaigns for sponsors including Toyota, P&G Japan and Yamasa Shoyu, as well as the Japan Advertising Council and Ministry of Internal Affairs and Communications.
“The penalty charge for the termination of his contracts will be monumental,” says one ad agency executive.
While there may be space for negotiation depending on the contract terms or the number of prominent entertainers that the agency represents, there is no standard rule for determining penalty charges in such cases, other than the contract fee upon which the calculation would be based.
The contract fee for Kusanagi’s TV commercial appearances in addition to activities as a SMAP member is estimated at 400 million yen.
Kusanagi will simply have to endure the consequences of the incident for some time to come.© Japan Today