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Pre-Olympic hotel building boom also needs to consider post-Olympic downsides

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With the anticipation of high demand in 2020, particularly during the Tokyo Olympics and Paralympics scheduled for July and August, Japan's capital has been seeing a boom in new hotels, Shukan Jitsuwa (Dec 6) reports.

In October 2017, for instance, on the site of the former Nikko Hotel at Ginza 8-chome, Mitsui Real Estate opened Hotel The Celestine Ginza. In January this year, it was followed by the Hyatt Centric Ginza Tokyo, located on Namiki Dori, a street running parallel to Chuo-Dori (the main Ginza thoroughfare) popular among window shoppers.

"This area has the reputation of being the place in Tokyo where new businesses are established," a local realtor tells the magazine. "It harks back to when the Asahi Shimbun newspaper was founded here. Last year construction on a new 12-story building named The Tokyo Ginza Asahi Building was completed. From the third floor and above, the entire building is rented out by Orix Realty to companies that will be supporting Hyatt Hotel operations. The ground floor and second floor will house stores selling high-class brand goods, such as a Rolex shop, Louis Vuitton boutique and so on, aimed at serving the needs of visitors from overseas."

In spring of 2020, the American-based Marriott Hotel Chain, in collaboration with Mori Trust, will be opening The Tokyo Edition Ginza at Ginza 2-chome. A second Marriott -- AC Hotel by Marriott Tokyo Ginza -- to be operated in partnership with Tobu Railway Co Ltd, expects to open by summer 2020 at Ginza 6-chome.

"There are also unconventional places," the aforementioned source points out. "Like the 'Hen-na Hotels' operated by major travel agency H.I.S., which feature robots to greet arriving guests. Last February, one opened near Tsukiji and Shintomicho stations, walking distance from Ginza. And more openings are planned, like the Muji Hotel Ginza, the first hotel in Japan to be operated by the Muji no-brand goods company. That company's ventures in China have done extremely well, with hotels in Beijing and Shenzhen, and the outlook is bright for the first effort in its home country."

In 2017, the number of foreigners visiting Japan rose by 19.3% to 28.69 million, and the government has set the target of 40 million arrivals by 2020. During the holding of the Olympic events, as many as 10 million are expected to converge on Tokyo, putting a squeeze on hotel accommodations.

The report by a certain think tank notes that including the famous Imperial Hotel, "there are over 20 hotels in the Ginza area alone, and concerns over a shortage of hotel space have largely been alleviated."

The owner of a Ginza nightclub tells the magazine, "I have no problem with entry by foreign companies or Japanese hotel majors; but once the Games are over, I expect the 'cuckoo will tweet' (i.e., the places will be close to empty), and -- mark my words -- eventually some of these places will wind up being put to use as love hotels."

Ginza's club hostesses will no doubt find the presence of such hotels convenient when enticing their customers to hang around until closing time, the writer smirks, tongue in cheek.

© Japan Today

©2024 GPlusMedia Inc.

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The owner of a Ginza nightclub tells the magazine, "I have no problem with entry by foreign companies or Japanese hotel majors; but once the Games are over, I expect the 'cuckoo will tweet' (i.e., the places will be close to empty), and -- mark my words -- eventually some of these places will wind up being put to use as love hotels."

convert the hotels into affordable housing or brothels. or both. business, up front; party in the back.

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Who comes to Japan to buy a Louis Vuitton bag or a Rolex?

Really....

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