'Whitening' creams undergo a makeover but colorism persists

You can change the labels but not the desire to have fair light skin. It's the sought after image of not having to do hard outdoor labor.

If your husband's lost interest in you, if your colleagues dismiss you at work, if your talents are ignored, whiten your skin to turn your love life around, boost your career and command center stage.

If you are in this position, it more than likely has nothing to do with your skin but fools will fall for anything. You can keep it. Give me a woman with a nice summer tan all year and even in Japan, I have been lucky to find enough of them around. Summer is just around the corner too!

Even the word “white” is racist now. So stupid it’s funny.

I don't know about this race stuff...but changing your natural skin color with chemicals doesn't seem the healthy way to go. Still, it's a personal decision.

My wife is very dark skinned for a Japanese, to the point where both Japanese and non-Japanese mistake her for a Thai or a Filipina. At our wedding, the makeup lady went well overboard with some whitening stuff, I guess it must be wedding makeup 101, almost to the point where she looked like a different person and not in a flattering way. We still had a great time, but I would warn anyone planning a wedding to be wary of it.

The irony is that the paleness gene originated in North Asia as a mutation against the cold, snowy, no sunlight environments of Siberia. The original Caucasians were dark-skinned people from Southwest Asia that only got lighter as they moved northward into Europe.

Girls in swimsuits look better with a tan. imo Too white and it looks unhealthy, tbh.

Speed

You can change the labels but not the desire to have fair light skin. It's the sought after image of not having to do hard outdoor labor.

True. How ironic that in modern Western societies that largely has been replaced by seeing a suntan as sign of luxury. Crazy world.

Most people with pale skin look sickly.

People that look like the elf queen in LOTR are fat and few between.

Pale skin is unattractive, escpecially for women. I never get how so many Japanese women Want pale skin, it’s disgusting.