Farmers Marche Japan is proud to announce the launch of an innovative e-commerce platform catering exclusively to the needs of Japan's diverse international community. Committed to enriching the culinary experiences of international residents, the platform offers a wide range of fresh vegetables, fruits, and processed foods, all delivered right to your doorstep.
In a society where food safety and quality are paramount, Farmers Marche Japan has responded to the growing demand for reliable sources of groceries. By offering hand-selected produce from local farms, the platform ensures that customers receive a consistent supply of safe and high-quality ingredients for their everyday meals.
Breaking away from conventional distribution channels that often only offer existing products translated into English, Farmers Marche Japan understands that Japan’s international community seeks more variety in access to fulfill culinary preferences that continue to become more diverse as the international community continues to expand. This platform offers a curated lineup to resonate with the diverse requirements of international households.
"The foundation of Farmers Marche Japan lies in our direct connections with local farmers and our desire to streamline delivery of exceptional produce to the international community. We aim to offer an alternative resource to the growing international community in an accessible and friendly way,” stated Farmers Marche Japan CEO and founder, Eitaro Edward Furukawa.
One of the platform's standout features is its commitment to providing accessible and informative resources about the featured products.
Presently, Farmers Marche Japan features vegetables predominantly sourced from farms in Gunma Prefecture's Takasaki City. Moving forward, the platform intends to expand its offerings to encompass fruits, processed foods, and carefully curated products from farms across Japan.
Collaborating with dedicated farmers who share the vision of a sustainable and nourishing food supply, Farmers Marche Japan is proud to be associated with the following partners:
Nakasone Farm: Utilizing tea leaves as fertilizer for over a decade, dedicated to improving soil quality.
Tonami Farm: Specializing in 13 varieties of organically grown produce using homemade compost.
Narihira Farm: Pioneering "Narihira Enzymes," yielding delicious vegetables with high natural sugar content and strong antioxidants.
Kojima Farm: Employing cow dung compost, amino acid-based fertilizers, oyster shell lime and enzymes for chemical-free vegetable cultivation.
Kinoko World: Over 40 years of expertise in producing and selling high-quality maitake mushrooms.
Noguchi Sangyo: Cultivating crunchy and flavorful nameko mushrooms through meticulous low-temperature cultivation.
Kibou no Oka Farm: Nurturing blueberries, cherries, kiwi fruits and more in pesticide-free conditions across a 20-hectare expanse.
Yuasa Farm: Growing rare organic plums for over a century in the foothills of Mount Haruna.
Dunkbunz Farm: Enabling strawberry picking experiences for all age groups. The premises are barrier-free and wheelchair accessible.
Agricultural Division of Yamafuji Industries: Committed to revitalizing local agriculture and ensuring safe, quality food products in accordance with international standards (GGAP) certification.
In celebration of the launch on August 26, 2023, Farmers Marche Japan hosted a festive kick-off party, delighting approximately 35 members of the international community with dishes primarily featuring the platform's fresh vegetables. Subscribers can choose between monthly delivery frequencies of 1, 2, or 4 times, and single orders are also welcomed to accommodate various preferences.
Stay connected with Farmers Marche Japan's journey within Japan's international community on Instagram: @farmersmarche_japan and Facebook: Farmersmarche.
Inquiries will be handled by promotion partner Jarman International KK. Please contact us via email at: farmersmarche@antenna-marketing.com.
About Farmers Marche Japan
Farmers Marche Japan is the pioneering e-commerce platform dedicated to enhancing the culinary experiences of Japan's international community. By collaborating with local farmers and understanding the unique preferences of diverse households, the platform delivers safe, high-quality produce and processed foods directly to doorsteps, fostering Japan’s vibrant and inclusive food culture.
© Japan Today
18 Comments
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falseflagsteve
Can’t you just pop to the greengrocers and get your veg, or the local wholesale markets?
Mind you, could be handy for those in a situation similar to mine before. Stuck in the sticks and bleeding miles from a city. Didn’t half get on my wick nit being able to get certain fresh veg you see.
wallace
Why do foreigners need their own supply market at a more expensive price? Fresh groceries and fruit can be found in many shops and online.
FizzBit
Hmmmmm Maybe they’d like to know what and how much chemicals are being used on their food.
Do you even live here?
wallace
FizzBit
I have "lived" here for three decades. And you? There are actually online organic farms if that's what they want.
Roy
That seems reasonable. I'm sure there's a market in connecting farmers who are growing fruits and vegetables that are more unusual or downright obscure in Japan with consumers who want to cook with vegetables used in their country of origin's kitchen. Obscure, almost impossible to get otherwise ingredients like ...
... sorry, what?
opheliajadefeldt
There are many online stores being pushed by YT ers on their videos. I do not get the attraction of them, unless one is a recluse or suffers from Agoraphobia ...which I do, quite badly some times. Even seeing crowds on a YT video makes me feel sick. These online stores are mainly in the USA, and given how big the place is, and the time spent driving to get to a shop, this could be a cheaper way of shopping.
wallace
Their vegetables are expensive. ¥5,000 for a box of 11 vegetables, plus ¥1,000 shipping. It is also a subscription-only service.
La vie douce
Can't really see what their major points of difference are from a product / marketing perspective.
virusrex
Can't see the point for the platform, why direct it to the "international community"? the offers are apparently just the same kind of vegetables and fruits that other providers have, and the appeal for ecological or sustainable considerations fails when the best way to do that is to buy local.
fallaffel
This part made me lol.
FizzBit
Then you know there’s no way to know what chemicals are used. Why so compliant?
GBR48
It's not easy being a farmer, as you get ripped off by distributors and supermarkets. You get up early, work long hours, take the risks and do all the hard work. They take the profit. The solution is deal more directly with customers, as here. But Japan has rigid business structures, so stuff like this can be difficult to do. Organic food isn't particularly easy to get outside Tokyo. Presumably they are offering an English language online service (also quite rare) and may do other languages too. Information on how veggies are grown and what compost is used is also uncommon.
Yes, it's more expensive, but it is a premium product for those that want it. I'm happy to spend extra on good quality food, especially if the farmers are getting the cash. You are what you eat. And wealthy people don't look at price tags, but like to buy stuff like this.
They do one off orders as well as the subscription boxes. Good luck to them.
gcFd1
That's obvious.
Even more obvious.
There's the main difference between an anonymous internet poster and an actual company with a business plan.
wallace
This does not mean it is a good one for the consumer. There are already several Internet sites selling organic vegetables cheaper than ¥6,000 per box. We source most of our vegetables locally including organic.
gcFd1
Well, the email/phone call you didn't get from this company asking for your business advice? There's a reason for that.
virusrex
So much that you can't even explain it? the complete lack of arguments to support the claim means it is baseless.
Since you didn't address the criticism it still remains completely valid, the empty appeal to authority is also irrelevant since the company do not refute the criticism either.
gcFd1
Well, the email/phone call you didn't get from this company, an established business asking you, an anonymous poster not living in Japan, for your business advice?
There's a reason for that.
virusrex
Why would they call anybody that have valid criticism for their supposed model? how does that in any way refutes the arguments given.
If you are completely unable to use arguments on your own, making the false appeal that anybody else should have those arguments is not valid.