Photo: PR Times

Leading bottled water brand in Japan goes label-free to reduce waste

By SoraNews24

In these increasingly ecologically aware times, more and more companies are veering away from single-use plastics and Coca-Cola Japan is joining them. Alongside their eponymous beverage, Coca-Cola is the maker of I Lohas water in Japan, which comes in both plain and flavored varieties, the latter of which have dominated Japan’s “clear beverage” drink sector.


Even in past years, these plastic bottles have been somewhat environmentally-friendly, using a very malleable plastic that’s easy to crush into compact sizes for efficient recycling. The unfortunate downside of this being every time you take a sip, everyone in a 10 meter radius can hear the plastic crinkling.

Nevertheless, it’s still a positive step, and now they’ve decided to ditch the label altogether and go for a more streamlined package design. Moreover, the bottles themselves are made from 100 percent recycled plastic.


These new bottle designs are sold in cases of 24 for 2,880 yen at supermarkets, drug stores, and online retailers. Bottles sold separately will still have the label.

It’s unfortunately they didn’t go all out with the label-free design, but doing so would introduce practical problems like where to put the bar code and other fine-print details such as nutritional information and ingredients… Of course the plain version is just water, but they’re required by law to say that it is.

▼ This information will be printed on the cardboard cases rather than the individual bottles.


It’s a small step but another move by I Lohas toward towards less waste and hopefully a better tomorrow, and people online were quick to point out everything they didn’t like about it.

“This looks like it would be more vulnerable to counterfeits.”

“It’s a nice design, but if I’m going to buy a box of water, it’d be in two-liter bottles.”

“I appreciate the effort, but the bottles look ugly.”

“How about no plastic at all?”

“I hate those noisy, crinkly I Lohas bottles.”

“Taking off the label wasn’t that big of a problem, it’s that plastic bottom bit of the cap that is a pain to remove.”

“It’s just a way for them to reduce costs, disguised as eco-consciousness.”

On the other hand, the angry people online can’t really be blamed for wanting them to do more, and among the widespread criticism a bit of it was constructive, such as suggesting that the bar code be put on the cap for single bottle sales.

If anything, this response shows that the demand for a good renewable packaging is significant and if Coca-Cola or any of their rivals can be the first to pull it off for water, they will be rewarded with the ultimate recyclable material: money.

Source: Niconico News, Hachima Kiko

Read more stories from SoraNews24.

-- Recent trend of “near water” questions the very definition of “water”

-- Coca-Cola raises prices in Japan for the first time in 27 years

-- Tokyo Olympics might allow you to take one, and only one, drink with you into sweltering stadiums

© SoraNews24

©2021 GPlusMedia Inc.

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Haven't bought bottled water in years. Tap will do for me. And even more environmentally friendly.

8 ( +9 / -1 )

Would have thought it illegal not to have ingredients listed (even if just water), country of origin, and more importantly a barcode for combi stores to scan for payment.

1 ( +2 / -1 )

But paperboard is still used for milk and juice, why not water?

Anyway, get a home filter and a nice water bottle. Sheesh.

It ALWAYS amazes me to see the Costco folks loading up with cases of bottled water.

6 ( +6 / -0 )

Who still drinks this Kerosene Fusion Injected Liquids anyways? Should't even call it water because in is NOT.

-1 ( +2 / -3 )

But then how will I know if it's plain, orange, grape, lemon, apple flavored?

1 ( +1 / -0 )

Get it from the tap.

Bragging about getting rid of the label is ridiculous if the bottles are plastic. Stop using plastic.

3 ( +4 / -1 )

gogogo and Tey Dela Cruz, if you read the article your questions will be answered.

This particular brand already had very small labels compared to other brands of water or other beverages in plastic bottles. But this is still a step that will reduce single use plastic as well as streamline the production process and save them money I would think.

On the other hand, I’ve been thinking for weeks now about the huge increase worldwide in single use plastic due to The new coronavirus. All that personal protection equipment etc......

Invalid CSRF

-1 ( +0 / -1 )

Nice move, but it looks too small. They leave behind the smallest plastic part of the whole packaging and go further with the big plastic rest of the bottle.

1 ( +1 / -0 )

Recycling is a scam anyway. It was devised by the oil/plastics industry.

-1 ( +1 / -2 )

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