The requested article has expired, and is no longer available. Any related articles, and user comments are shown below.
© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Beauty market shifts to target the young at heart in a rapidly aging Japan
By Yuri Kageyama TOKYO©2025 GPlusMedia Inc.
4 Comments
Login to comment
OkinawaRider
Money to be made by the cosmetic houses in targeting this demographic.
wallace
Healthy they still care about their appearance and the cosmetics are free to try. Avon calling.
HopeSpringsEternal
True beauty always comes from within but definitely a bonus if older women are 'easier' on the eyes!