Photo: Coke ON
lifestyle

Coca-Cola’s new Coke ON subscription service makes Japanese vending machines more fun to use

7 Comments
By Katy Kelly, SoraNews24

Coca-Cola is such an unstoppable behemoth at this point that it feels like it’s harder to find a place where you can’t pick up a Coke beverage than one where you can.

This is especially true in Japan, where all manner of flavors and clear variations on the classic drink are sold — not to mention the teas, sports drinks, and cocktails licensed by the parent company.

So daunting is the selection of Coca-Cola branded drinks that you might want to try a different one every day. But is that even feasible without spending an exorbitant amount? Not anymore. Coca-Cola’s official app Coke ON is starting a subscription service that allows patrons to swipe their phone at a vending machine and receive a daily drink.

The Coke ON Pass service is set to go live in mid-April, with a cost of 2,700 yen per month. However, users who sign up before May 31 can do so at half price (1,350 yen).

Considering a classic can of Coke from Coke ON-eligible vending machines usually runs around 120 yen, it’s a great offer for daily drinkers. Buying one each day without the subscription would cost 3,600 yen per month, compared to less than half that for the promotional price.

That’s a sizeable savings, and of course classic Coke isn’t the only product on offer here. If you’d rather avoid the sugary drinks, Coke ON offers a variety of alternatives, from Ilohas bottled water, to their Ayataka brand of green tea, to canned coffee, to sports drinks.

Here’s what Japanese netizens thought of the service, with a range of opinions:

“Seems good if you have a vending machine near your work or home. Not fun to have to search one out though.”

“Not an all-you-can-drink service? Pass.”

“No complaints about it at 1,350 yen. I’ll use it at that price.”

“Not really feeling the savings at 2,700 yen, just the pressure to drink every day.”

The current information provided about the service doesn’t specify if you can save these daily drinks to redeem later, or if they must be redeemed daily — meaning that if you miss a day, you’ll potentially impact how much you’re saving with your subscription.

But aside from the pass, the Coke ON app has other benefits, like entering you in contests if you do enough walking, so if you’re a fan of the brand then be sure to check it out.

Source: Keitai Watch via Hachima Kiko

Read more stories from SoraNews24.

-- Japan’s Coca-Cola Plus Coffee is here to keep you both bubbly and caffeine-charged

-- Send a free drink to a friend with Japan’s newest coinless vending machines【Video】

-- Coca Cola Japan is giving away one million free drinks to encourage people to exercise at home

© SoraNews24

©2021 GPlusMedia Inc.

7 Comments
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Coca-Cola is starting a subscription service that allows patrons to swipe their phone at a vending machine and receive a daily drink. The  service is set to go live in mid-April, with a cost of 2,700 yen per month. However, users who sign up before May 31 can do so at half price (1,350 yen).

And this is how a nation begins to experience a significant and rapid decline in health.

"Eating too much high fructose corn syrup can lead to insulin resistance, obesity, type 2 diabetes and high blood pressure." -- https://health.clevelandclinic.org/avoid-the-hidden-dangers-of-high-fructose-corn-syrup-video/

4 ( +4 / -0 )

Vending machines are visually ugly and ecologically wasteful, an insult to our planet.

-2 ( +1 / -3 )

Fun and Reasonable Coca-Cola Official App

Snappy name! lol!

1 ( +2 / -1 )

I haven't drunk a single coke for decades.

2 ( +3 / -1 )

Can I have a Pepsi instead?

1 ( +2 / -1 )

Although I like it very much, I stopped drinking it out of PET bottles or cans. Because the best taste for a Coke is from out of those ‘old’ small and chilled glass bottles, like you can get in izakaya , yakitoriya and such. Compare for yourself, you’ll taste a remarkable difference and how delicious it becomes again.

3 ( +4 / -1 )

Never buy Coke as the only beneficial ingredient in there is water...

0 ( +0 / -0 )

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