Donald Trump fronts Twitter ads on Japan’s rail network

By Oona McGee, RocketNews24

Visiting a foreign country where English isn’t widely spoken can have you scratching your head at the best of times, but lately in Japan there’s something that’s been stopping everyone in their tracks.

It’s a series of posters that’s currently being displayed on trains and at stations around Tokyo, featuring a close-up image of the President of the United States. The imposing image shows Trump mid-speech, looking to his right with a furrowed brow and pointed finger, alongside a hashtag written in Japanese that takes up space just above his shoulder.

The ad has been spotted on trains on the Yamanote loop line as well as at Shimbashi and Ikebukuro stations.

Without any English text to accompany the image, foreigners unable to read Japanese have been wondering what this stern-looking image could be inferring. To answer the question, the hashtag #トランプ政権 translates to #TrumpAdministration, and the “あなたの知らない今がある” that can be seen alongside the Twitter logo is read as “Anata no shiranai ima ga aru”, which loosely translates to “There is a ‘now’ you don’t know about”.

The use of Trump’s image to front the advertising campaign appears to be linked to his constant presence in the global news media, with the ad being used to inspire commuters to find out more about current events and worlds they don’t know about through Twitter.

The campaign also includes other images and hashtags connected to current “hot topics” in Japan such as #プレミアムフライデー (#PremiumFriday), a new initiative that encourages workers to leave the office at 3 p.m. on the last Friday of the month, and #保育園に入りたい (#HoikuenHairitai/#IWantToGetIntoDaycare), which addresses the lack of childcare options around the country.

Twitter is certainly drawing attention to their new posters by using the U.S. President’s image in their new campaign. Whether or not Trump knows his face is appearing on Japan’s rail network, however, remains to be seen.

_Source: Instagram/ad_collection

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The campaign also includes other images and hashtags connected to current “hot topics” in Japan such as #プレミアムフライデー (#PremiumFriday),

Hot topic? Wow, seems a bit of an over-exaggeration, there are plenty of other "HOT" topics and this aint one of them!

6 ( +7 / -1 )

The Toddler-in-Chief will be described only one way in Japan. "Henna oyaji"

5 ( +6 / -1 )

Does Trump know his picture is being used in the advertisement? Is he getting paid for that? Be careful. He sues everyone, you know.

9 ( +9 / -0 )

Twitter for twits

3 ( +5 / -2 )

Nobody demonstrates the uselessness and idiocy of Twitter better than this prominent user. A very powerful negative advertisement.

8 ( +8 / -0 )

It's literally an advertisement nudging you to sign up so you can keep up to date with the latest trolling.. Could this be a new market strategy for Twitter to literally embrace trolling and become the prime medium for it?

2 ( +2 / -0 )

I'm a bit confused: people who sign up can read Trump's Japan-bashing tweets. Is that what Twitter want?

2 ( +2 / -0 )

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